The Organizing Committee for the 2013 Cosmetics & Beauty Expo, Osong Korea is tuning the final touches of all preparations, from expo programs to venue construction, to take care of 300 domestic and foreign companies, 2,000 buyers and one million visitors who are expected to flood the 24-day Expo from May 3 through 26 this year. One of the organizers, Chungcheongbuk-do has an ambitious strategy to grow Osong as the hub of cosmetics R&D and distribution as well as the educational center for the beauty service industry.
Also, through the Expo, the Chungcheongbuk-do plans to introduce lots of domestic cosmetics and beauty brands, which have stood under the shadows of some global brands so far, and play a pivotal role as an outpost of K-Beauty, a unique cultural trend of Korean cosmetics and beauty.
Here is introduction of each zone of the Expo, showing everything from the origin of K-Beauty to the modern cosmetics and beauty world fused with cutting-edge science and technologies such as BT, IT and NT. The Expo is composed of five zones; welcoming site, themed site, industry site, experience site and communication area.
Welcoming Area – Just after passing the entrance, you can find five pine trees and “Osong Five brothers and sisters,” the Expo’s official characters, welcoming all of you. If you are not sure which way you should go first, please ask the information desks ready to answer your questions in many places.
Themed Area – World Beauty Pavilion: You can find the value of beauty expressed in different ways depending on time and geographical location. This place shows the history of cosmetics through beautiful persons from the eastern and western worlds. Especially, it provides with three-dimensional images of the secret makeup techniques used by Hwang Jin-i, Shin Saimdang and Queen Inhyeon, known as beautiful women in Korea’s Joseon Dynasty era.
Through Korean cosmetics’ 100-year history, you will be able to find the excellence of K-Beauty
following the Korean Wave and K-Pop.
Beauty Innovation Pavilion: This place introduces cutting-edge bio and science technologies that deter the aging process and keep the skin young. In particular, you can meet the cosmetics and beauty industries’ future vision that Osong offers with a fusion of its advanced technologies in the bio and medical fields and its neighboring Ochang’s nano and information technologies. You will have opportunities of checking your skin conditions on your own.
Industry Area – Cosmetic Industry Pavilion: Cosmetic companies from home and abroad exhibit
their major and new products. This is an industrial hall where B2B transactions can be made. About 2000 domestic and foreign buyers are participating for business.
Beauty Industry Pavilion: Domestic and foreign manufacturers of beauty supplies exhibit their major and new products. This is another industrial hall where B2B and B2C transactions can be made. About 2000 buyers from many countries are participating for business. Beauty educational organizations, associations, groups and research institutes are having exhibition booths as well.
Beauty Market: Here are brand shops selling foreign and domestic cosmetic products and beauty supplies. You can try the products for comparison and purchase them at a discounted price. Competition: About 10,000 professionals and students join to compete in the areas of hair, makeup, nail art and skin care. You can enjoy the beauty shows where native and foreign experts boast their skills.
Academic Conference: Five international conferences including ISO/TC 217 Working Group Conference and nine local conferences are scheduled during the Expo period. The academic conferences, with more than 300 experts in cosmetics and beauty invited from 20 countries, will boost the Expo’s international status.
Experience Area – Healing Therapy Pavilion: The main culprit of rough skin, wrinkles and blemishes is stress! You can experience healing beauty with phytoncide from the pine tree forest, music, massage, light and dark, and water.
Beauty Experience Pavilion: A total of 13 booths provide opportunities of experiencing color makeup, nail art, tattoos and hair styling. You can directly consult professionals about your skin, scalp and hair style. Also, there is space for children’s beauty experience as well as for job experience to become a cosmetics developer, a makeup artist, a hair designer, and the like.
Korea Culture Pavilion: This place introduces the beauty of Korea created by the 5,000-year-old Korean civilization and culture. You can understand the underlying power of Korea, which has grown to a nation of K-Pop, K-Beauty and advanced IT, through its traditional housing, daily life tools, nature and ancestors’ way of living.
World Dolls Pavilion: About 600 dolls wearing 90 nations’ traditional clothes are exhibited, showing each nation’s unique beauty well. Song Gi-min, the former president of the Jeungpyeong Culture Center, collected those dolls while travelling all over the world, and gladly lend them for the Expo.
Communication Area – Outside the Expo are a large flower garden and a poppy garden, and inside the Expo is a British garden. There are one main restaurant, two cafeterias, snack bars and beverage stands. Lunch box carriers can have lunch under the canopies. In the main stage hall, you can enjoy the theme performances as well as the opening and closing ceremonies.
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