Since blemish balm cream or known as B.B. cream was unveiled as a brand-new make-up to Korea’s female consumers a few years ago, the popularity is growing year by year. The zeal for the cosmetics is slowly proliferating to neighboring Asian countries. These days it is so common to see foreign tourists particularly from Japan and China purchasing in large tubes of the B.B. cream from Korean cosmetics stores in Seoul downtown.
B.B. cream is often advertised as a magic cream that helps to brighten and whiten one’s skin tone, as well as reduce blemishes and wrinkles, cover imperfections and provide sun protection. But depending on the quality of the B.B. cream, the results are often mixed.
Missha, a leading beauty chain brand launched by Able C&C in Korea, has one of the most bestselling B.B. cream products on the market today. Missha sold one million tubes of its M Signature Real Complete B.B. Cream in months since it was released in 2010.
Missha’s M Signature Real Complete B.B. Cream is made of organic ingredients and offers sun protection, whitening and wrinkle care and has proven to be popular both in the local and overseas market. In its first month after launching, more than 100,000 items of Missha’s B.B. cream were sold, and since then, it has ranked high among consumer feedback surveys. “Missha’s B.B. cream remains on top because it provides good coverage, more moisture and other qualities that addresses the customers’ needs. We are constantly upgrading our products,” a representative from Missha said.
Missha M Signature Real Complete BB Cream contains skin lipids Amino Acid Complex that help make-up last longer. The BB Cream softly and lightly adheres to the skin leaving it healthy and clean for up to 12 hours while minimizing irritations. Missha’s another hit item is Missha Time Revolution The First Treatment Essence. In one month after launching, more than 30,000 bottles were sold. To make the skin radiant and vitalized, this essence contains active and effective ingredients that care for aging skin, wrinkles, loss of firmness and dull complexions. Containing more than 80% of yeast fermentation solution, it helps soften and moisturize the skin.
Missha offers an extensive portfolio of over 600 products ranging from skincare, body care, makeup, fragrance and hair care lines. Its products are the result of extensive quality and allergy testing, regular customer feedback and a firm ideology that values environmentally conscious behavior and responsible corporate citizenship.
Missha is one of flagship beauty brand launched by Able C&C Co., Ltd., a Korean cosmetics company that runs 490 chains stores in Korea and 989 stores abroad. Missha was born from the belief that makeup should be an inexpensive and essential element in enhancing beauty rather than an indulgence. Since its initial launch in 2000, Missha has carried this simple idea forward by offering affordable products whose value lies in the contents rather than the packaging.
● Able C&C
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