Since blemish balm cream, also known as BB cream, was unveiled as a brand-new make-up for Korea’s female consumers a decade ago, its popularity is growing year by year. The zeal for the BB cream from Korean cosmetics is now spreading to neighboring Asian countries.

A wide variety of BB creams that help to brighten and whiten one’s skin tone, as well as reduce blemishes and wrinkles are available on the market. But depending on the quality of the BB cream, the results are often mixed.

LUVIEW, a Korea-based make-up brand, has diverse BB cream products and color make-ups, which address the female customers’ needs for natural and flawless finish while leaving skin feeling soft and supple-never dry.

Inspired by the skin-friendly oriental formula, the LUVIEW BB cream comes in different types to meet the customer’s specific needs for good coverage, moisturizing, natural look and other qualities.

The Crystal Cover BB Cream, made by using the oriental formula with herbal ingredients, provides the perfect coverage, creating flawless make-up with easy application. This BB cream also offers sun protection (SPF 30), whitening and wrinkle care, which are KFDA-certified.

The Whitening Capsule BB Cream is formulated to meet the customer’s needs for natural and luminous skin tone delivered from micro capsule’s natural coloring and flower complex. Using 13 flower extracts, this BB cream is specially designed to provide skin soothing, abundant moisture, whitening and problem-area-care as well as prevention of pigmentation.

Using ‘water capture’ technology, Essence Whitening BB Cream contains cactus extract, qualane and deep ocean water that help provide plenty of moisture deeply to the skin and forms the moisture film to prevent water from evaporating.

LUVIEW’s other flagship items include One-Touch Brush Sun Powder (SPF 50, PA+++), Crystal Mineral Pact, Gleam Full Long Lash Mascara, lip gloss and cleansing foam.

Under the slogan “the Oriental color & beauty,” LUVIEW was born from the belief that color makeup should be healthy and natural skin care cosmetics. Since its initial launch in 2010, LUVIEW has carried this idea forward by offering natural color make-up ideal for Asian female’s skin types and skin tones.

Asians have different genetic traits with their Western counterparts. Normally, Asians’ skin is relatively thicker and more sensitive to the chemicals such as cosmetics ingredients than Westerners’ skin, so it is more vulnerable to stimulus dermatitis, freckles and pigmentation. LUVIEW’s Oriental formula prescribed from the above findings adopts natural minerals and botanical tea extracts from the very pristine areas in Asia as the main ingredients for the skin-friendly makeup.

Now, LUVIEW is a fast growing cosmetic brand in Asia, targeting female consumers in their 20s and 30s by implementing active marketing activities worldwide. It has extensive sales networks in Japan, China, Malaysia, Vietnam, the USA, Spain, Thailand and more.
In a bid to meet more buyers around the world, the company will participate in Beauty World Japan, set to be held from May 14th to 16th.

LUVIEW Co., Ltd.
Tel: (82-10)8713-8433
Fax: (82-2)546-2512
Website: luview.com