Reflecting the growing awareness about the protection of the environment and endangered animals Aurora World Corp.

launched new animal characters named YooHoo& Friends, which also is based on multiple intelligence theory and child psychology consultation for enhanced entertaining and education purposes.

‘YooHoo & Friends’ are the global hit characters created upon rate & endangered animals to deliver the educational message to children about environment protection.

Its animated TV series is being on air in Korea through multi-platforms, Belgium, Russia, Croatia, 22 Arabic speaking countries in Middle East, and will be coming to Latin America via Cartoon Network, UK, Australia, and so on in 2012.

Especially, plush toys of ‘YooHoo & Friends’ with big eyes and colorful bush tails have been being sold all over the world and well received from all generations with the record of 20 million pcs of toys sold out since its launching in 2007, which means YooHoo & Friends toys have been purchased by 13,000 people every single day.

The Hi-Seoul Brand-certified product won First Brand Awards 2012, Korea and ranked the second position at Gift Beat of the USA. a` ‘YooHoo & Friends’ took the second place in brand awareness as well as the plush toy sales in retails as per GIFTBEAT, influential monthly magazine specialized in U.S.A gift industry to provide the hottest news to products worth watching by sharing the data from a network of hundreds of gift retailers around the country.

• Aurora World Corporation
Aurora World H.Q Building 997 Daechi-dong, Seoul, Korea
Tel: (82-2)3420-4220
Website: auroraworld.com
Product Website : yoohoofriends.com>