– Hongsung Brake Co., Ltd.
Automotive Disk Brake Pads
[INQ. NO. 1411C09] Mr. Lee Sung-mook, CEO of Hongsung Brake Co., Ltd. (www.hsbrake.com) was awarded the 64th Trader of the Month Award for his contribution in achieving the excellent export performance of Hongsung Brake, a leading friction materials Korean manufacturer.
The exports account for 50 to 60 percent of the company’s revenues. The company posted US$13.4 million in exports of automotive disk brake pads in 2013, an increase of 54 percent over the same period in 2012. With 26 years of expertise and experience in the brake industry, Hongsung has contributed to the Korean automotive industry’s great expansion in global markets by providing top-quality brake pad, lining, and shoe assembly of full-sized cars, railroad vehicle parts and special brakes.
Based on its state-of-the-art ceramic technology and non-steel formulas, Hongsung Brake produces brake pads and linings that not only maintain stable frictional force over a long lifespan but also guarantee excellent thermal stability and durability. They are applicable for all Koreanmade cars and many famous global autos made by Japanese, American and European companies.
Having started in 1988, Hongsung now mainly supplies to Daewoo Bus (OEM), HYUNDAI MOBIS, Hyundai Heavy Industries, GM ACDELCO and CARPOS (Korea Automobile Part Repair Association). In addition, it sells its products under three private brand names – ‘Hong Sung Brake GOLD,’ ‘Premium GOLD,’ and ‘VECPRO.’ Particularly, its flagship brand ‘GOLD’ is being exported to more than 40 countries, increasing its presence in the global markets every year. And, Premium GOLD is a ceramic disk brake pad targeting high-end markets such as the USA and Australia.
In a bid to ensure superior quality for its products, it has also obtained such international certifications as ISO/TS 16949, ISO 9001 and KOTRA Global Brand as well as numerous patents regarding automotive parts manufacturing. Through such continuous efforts, quality assurance and product reliability have become the hallmarks of Hongsung Brake. Hongsung Brake has been selected KS-QEI no.1 brake pad by Korean Standards Association for nine years in a row from 2006 to 2014.
* Main Features of Hongsung Automotive Disk Brake Pads
– Excellent braking power: The carbon compounds are applied to frictional formula to generate soft film on its surface. So brake pads can react to various speed and temperature changes.
– Safe Driving: The fibroid materials with excellence in durability, which retain a thermal stability and electrical insulation even at high temperatures, are used for the products.
– Noiseless brake pad: Instead of hard materials such as abrasive, Hongsung adopted soft materials which are low in gravity and harness to minimize attach to the brake disc, noise, judder and squeal.
– Dust-free brake pad: Hongsung adopted high-quality materials of fiber & graphite to minimize the dust generated by a sudden braking action.
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