[INQ. NO. 1705C44] Bulgogi, a Korean traditional food, is loved by all Koreans, enriching the dinner table at any time. However, due to the increase in the number of single-person households and cultural changes such as the predominance of nuclear families, Bulgogi is now becoming scarce except on special occasions including New Year’s Day and Chuseok (Korean Thanksgiving Day).
In order to satisfy such consumer needs, a seasoned meat manufacturer MEATBANK Co., Ltd. produces meat products that can be easily enjoyed anywhere and anytime. It can be eaten simply by cooking the meat over fire after opening the package. Recently, the company has been developing a variety of different types of bulgogi such as Gwangyang-style and Eonyang-style bulgogi, thereby broadening the customer’s choice. Above all, it features the taste of home-made bulgogi. In fact, as of August 2016, MEATBANK sold about 750,000 packs of its products in Korea, equivalent to selling one pack every 30 seconds.
MEATBANK produces various kinds of processed meat products such as sausages, steaks, and pork cutlets in addition to seasoned meat. These products can be found at franchise stores, home shopping outlets, as well as for school meals for young children. In order to provide consumers with clean and safe foods, the company pays attention to the hygiene and sanitation of the manufacturing processes. Product monitoring is carried out from raw material to finished goods, and fresh products are delivered through the cold chain system.
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