[INQ. NO. 1705C69] An increasing number of people, regardless of age, are complaining of back pain these days. One of the reasons for this is ascribed to people’s habit of working while sitting in the wrong posture for a long time. One’s weight imposes twice as much burden on the spine when one is sitting than standing. The human spine is naturally curved in an S shape whereas it straightens up when sitting and cannot disperse the weight, thus sending it directly to the spine and the pelvis.
Last year, EPW Co., Ltd. introduced Balance Doctor, a functional sitting mat utilizing ergonomic technology. It has become an instant hit on blogs and SNS. Balance Doctor for Backbone was released soon and is selling like hotcakes now. Park Se-ho, CEO of EWP, said “We need to make a habit of sitting correctly to avoid pack pain. Balance Doctor leads the user to sit correctly and reduces the weight and pressure on the spine and the pelvis. It can also correct a misaligned pelvis or bad posture and help balance your body shape.” The central part of the Balance Doctor disperses the weight and helps stretch the back with no strain on the waist.
Balance Doctor is made of urethane foam to absorb shock and to enhance dynamic stability. It also features excellent ventilation and hygiene as well as freshness. Balance Doctor for the backbone, on the other hand, is equipped with 28 independent 3D bumps that fix the back stably and comfortably conforming to various back shapes. Thanks to the “Wide Air Hole” technology initially applied to the domestic back cushion products, the feeling of freshness lasts no matter how long one sits on it. Other products of EPW include Sonssami, a pair of protective gloves designed for caregivers of patients with dementia, functional soaps, hearing aids, medical supplies as well as stockings and daily supplies.
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