[INQ. NO. 2308C48] In a bustling city where nightlife thrives, R.TINA stands out. Utilizing locally sourced strawberries, it has a smooth 16-degree alcohol content and an excellent taste that attracts a wide range of consumers, particularly those in their 20s and 30s.
R.TINA is not just a traditional drink. It integrates modern technology, lighting up at the press of a button, creating a unique appeal for those seeking a special drinking experience.
Its success has paved the way for subsequent launches, Y.TINA with a refreshing lemon flavor, and G.TINA with the taste of green grapes. This trio, red for strawberry, yellow for lemon, and green for grape, forms a traffic light set, a bold concept designed to capture the hearts of customers utilizing an aggressive marketing strategy.
This inventive lineup has garnered immense popularity, and its reach extends beyond Korea, being exported to countries like Japan, Taiwan, China, and the Netherlands.
The production of this dynamic fusion liqueur is the brainchild of AtoCompany Corp., established in 2018. AtoCompany has since been launching a variety of liqueurs, with the TINA line being its flagship.
The TINA products are loved by younger consumers and are commonly found in various establishments like lounge bars, clubs, and pubs. With the combination of top-quality, unique concepts previously unseen in traditional drinks, and with reasonable prices, the TINA line has captured a share of the global market, demonstrating the company’s continued commitment to satisfying diverse consumer needs.
The company takes great pride in all its alcoholic beverages being produced in traditional Korean liquor factories, emphasizing their proud origin. Recently, they have launched a new line, G.TINA, completing their traffic light set concept. With innovative concepts and aggressive marketing, AtoCompany offers a novel experience to young consumers, showing great potential for future growth.
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