For the Korean cosmetics companies seeking to grow beyond the domestic market, it is natural to turn to emerging overseas markets with exciting growth potential.
Korea’s beauty care industry – in particular leading cosmetics firms – succeed in enhancing their presence in China and other new markets by pursuing successful positioning strategies with quality products and competitive pricing and responding in a timely manner to the changing overseas cosmetics market.
This story is not confined to the big companies. Many of Korea’s promising small and medium-sized cosmetics and beautycare items manufacturers have long been gearing up for more aggressive expansion in overseas markets. The cosmetics companies are enhancing their endeavors to make further inroads into the global market, with particular emphasis on the Middle East, Japan and the USA.
The following companies are some of the Korean enterprises intending to open overseas markets and strengthening their market expansion abroad.
▶Multi Make-up based on Air Cushion Technology
▶Cell signaling mechanism -based Cosmetics
▶Skincare Cosmetics
▶Basic Skincare Cosmetics
▶Body Refresher “OZwind”
▶Beauty & Skin Care Devices
▶3D Facial Diagnosis & Treatment Solution
▶Multi-functional Skin Care Device “REX-KARA II”
▶Acne Treatment Device
▶Dynamic Pulsed Light
▶LED Gel Nail Dryer
▶Stamping Nail Art Kit Sets
▶Hair Growth Massager
▶Hair Dryers & Irons
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