Korea’s Beauty Care

Korea’s Beauty Care Enterprises Eager to Find New Markets Overseas

For the Korean cosmetics companies seeking to grow beyond the domestic market, it is natural to turn to emerging overseas markets with exciting growth potential.

According to the latest statics from Korea Customs Service (KCS) statistics, China, Hong Kong, Japan, the U.S. and Southeast Asian countries are main export markets for the Korean cosmetics companies. In particular, China has emerged as the most important export market for the cosmetics industry in Korea, with export volumes at more than $USD 261 million as of 2013.

Korea’s beauty care industry – in particular leading cosmetics firms – succeed in enhancing thei presence in China and other new markets by pursuing successful positioning strategies with quality products and competitive pricing and responding in a timely manner to the changing overseas cosmetics market.

This story is not confined to the big companies. Many of Korea’s promising small and medium-sized cosmetics and beautycare items manufacturers have long been gearing up for more aggressive expansion in overseas markets. The cosmetics companies are enhancing their endeavors to make further inroads into the global market.

The following companies are some of the Korean enterprises intending to open overseas markets and strengthening their market expansion abroad.

• Ceramic Razor Blade
• Portable Plasma Beauty-care Device
• HIFU Skincare Equipment
• Cosmeceutical Brand “Dr. Nu:ell”
• Stretch Mark Cream
• Neck Wrinkle Device using LED Red Photo Therapy

 
 
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