Paris Baguette accelerates U.S. expansion
Tous les Jours’ stores reach over 200
K-bakery is accelerating its overseas expansion with the combined number of U.S. stores operated by Paris Baguette and Tous les Jours expected to surpass 500 locations during the first half of the year.
According to the confectionery industry, the number of Paris Baguette’s U.S. stores reached 299 in May, and is expected to surpass 300 in July. Meanwhile, the number of U.S. stores of Tous les Jour, operated by CJ Foodville, also exceeded 200 in May, bringing the combined total of K-bakery stores for both companies to over 500.
Paris Baguette opened its first U.S. store in Los Angeles in 2005. It is accelerating its expansion, having increased the number of its stores by 50% in just over a year and a half, from 200 at the end of 2024.
According to the confectionery industry, the number of Paris Baguette’s U.S. stores reached 299 in May, and is expected to surpass 300 in July. Meanwhile, the number of U.S. stores of Tous les Jour, operated by CJ Foodville, also exceeded 200 in May, bringing the combined total of K-bakery stores for both companies to over 500.
Paris Baguette opened its first U.S. store in Los Angeles in 2005. It is accelerating its expansion, having increased the number of its stores by 50% in just over a year and a half, from 200 at the end of 2024.
Paris Baguette is currently conducting business centered on a Western hub encompassing Los Angeles, San Diego, and Las Vegas — and an Eastern hub extending to New York, New Jersey, and Boston. Recently, it has been expanding its reach to regions such as Florida and Hawaii.
The number of Tous les Jours stores in the USA stood at 150 at the end of 2024, but it has increased by approximately 50 in just a year and a half. Earlier this year, CJ Foodville began full-scale operations at its bread factory in Georgia, USA. With this facility capable of producing over 100 million products of frozen dough and cakes annually, Tous les Jours’ new store openings are expected to accelerate. The company continues to expand its presence in the USA, including New York and Hawaii. It aims to operate 1,000 stores in North America by 2030.
Sales of K-bakeries in the USA are also growing rapidly. Paris Baguette’s U.S. sales grew more than threefold within just four years, from KRW 183 billion in 2021, to KRW 585 billion in 2025. In addition, sales by Tous les Jours’ U.S. subsidiary jumped from KRW 137.3 billion in 2024 to KRW 194.6 billion in 2025, thereby continuing a surplus for eight consecutive years.
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