Stylish simplicity: FS Korea’s new Release/Shake dropper
digitalbuyersguide
[Serial No. 2012-S-026]
FS Korea, headquartered in Seoul, provides packaging solutions to the international cosmetic market. Founded in1988, the company has enjoyed a rapid path to prominence in the cosmetic packaging world, recognized for its innovative packaging solutions and components by such companies as P&G, Estee Lauder, Sephora and more.
FS Korea, an industry reference with regard to the design and development of innovative luxury cosmetic packaging, has announced the launch of its new Release/Shake dropper.
The new concept is designed to create a visual paradigm for treatments that require a two phase approach that needs to be mixed once the consumer has the product at home.
There are a variety of solutions on the market for two phase packaging, but none of them offer the stylish, futuristic look of FS Korea’s design. Each Release/Shake offers companies the opportunity to fill the primary dropper bottle with one formulation and the dropper reservoir with another. The entire consumer has to do upon getting the treatment home is to squeeze the dropper as he/she would any other to mix the two substances together, shake the bottle, and use the dropper in the traditional way. The paradigm is one that’s already familiar to consumers and requires no learning curve.
