Heytom is a Korean perfume spray brand that expresses emotions through fragrance. Under the slogan, “Make fragrant life easy, style your fragrance,” it proposes a lifestyle where fragrance is chosen like fashion, and has gained great popularity among the MZ generation in their 20s and 30s.
HeyWorks’ representative brand, “Heytom,” is a fragrance lifestyle brand centered on perfume sprays, and it is drawing much attention with trendy marketing and unique products that reflect the tastes of the MZ generation. It creates small changes and sensations in everyday life as a brand that curates emotions and styles beyond fragrance.
Heytom’s signature product, Perfumed Body Spray, uses high-quality ingredients comparable to perfume, providing a sensory fragrance that instantly lifts your mood. It lasts longer than ordinary sprays and is not overly heavy, making it ideal for daily use. Its trendy naming, sensory design, and reasonable price have significantly increased customer repurchase rates.
Heytom’s product lineup encompasses a variety of tastes, including citrus, floral, woody, and gourmand. It ranges from miniature (15ml) to full-size (105ml) products, satisfying both beginners and perfume enthusiasts. In addition, Heytom offers an additional service that curates fragrances to match fashion styles under the concept of “Style-up Spray.”
All products are packaged using environmentally friendly materials to promote sustainable value. Heytom is rapidly growing through major select shops and online channels in Korea, and is well-positioned to compete in the global market among young customers who value style and sensibility.
HeyWorks was established in July 2021 as a lifestyle creative company that plans and markets emotion-based brands.
Based on its philosophy of “creating products that evoke emotions,” HeyWorks plans content and products tailored to consumer tastes and emotions, aiming to create strong connections between its brands and customers.
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