Since it turned to overseas markets in 2008, the textile company has seen significant growth in export volume outside of Korea by focusing on specialty items and brisk marketing initiatives. In 2012, Hanshin Tex has recorded exports worth $20 million, following $10 million in 2011 within just three years after it begin to export in earnest.
With such an outstanding achievement, Mr. Han Sang-ung, CEO of Hanshin Tex, won the 55th Trader of the Month award for his contribution to making the recent export achievements in the global market. Mr. Han has dedicated his life to the textile business since he started his career in the business in 1976. He started to take interest in the unexploited global textile market and founded Hanshin Tex in 2005.
Currently, Hanshin which has a fully equipped factory with modern textile weaving machines and dyeing facilities and 20-year experience in the field enjoys the No.1 position in manufacturing thobe, a traditional robe worn by Arab men in the Middle East region, with a 40% market share in Korea.
The company’s success within a relatively short time is attributed to its emphasis on differentiated design capability and a specialized quality control system that set it apart from competitors.
Hanshin is able to develop and supply various kinds of fabrics fit for different market needs around the world in real time and proactively cope with change because the company has an R&D center with specialized manpower. So far, the company has come up with more 100 different sorts of products, which enjoy an excellent reputation from international buyers worldwide. It is striving to grow into a global company by building advanced production facilities, perfect quality control system and ERP system as well as continuous product development.
Currently, Hanshin is continuously moving to expand its market base into China, Vietnam, India and African countries by setting up agencies with local employees, while strengthening its presence in the Middle East such as in Saudi Arabia, Dubai and Yemen. In 2013, it established a local branch office in Jeddah, Saudi Arabia.
All of these efforts made a contribution to boosting both sales revenues and exports year by year. Hanshin saw its revenues grow by 500% from 2009 to 2012. It also enjoyed an export volume jump to $20 million in 2012 from $4million in the first half of 2009, followed by $10 million in 2011.
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