Premium Leather Cross/Tote Bag[INQ. NO. 1801C07] Coming up with the idea of sharing the experience of aesthetic appreciation of craft, the team of Craft YEON is committed to providing handcrafted leather bags, accessories, and objects for home décor that are full of poetic imagination. In 2012, it participated in more than 30 exhibitions related to art, craft, and design, awarded in the Korea Women’s invention Competition in 2015 and performed an R&D project implemented by Korea’s Ministry of SMEs and Startups from 2015 to 2016. It is the company’s goal to manufacture leather goods that have both unique designs and look natural.
With a passion to find rare fabrics and turn them into simple yet unique designs, most of its inspiration comes from colors and patterns from nature and travels. Simple and unique Craft YEON products are meant to be minimal and functional through time to add sparkle to people’s everyday lives.
The leather cross/tote bag with antique flower pattern is made of vegetable tanned leather in embossed pattern design with antique texture. Its unique pattern design is inspired by traditional Korean culture. | Blog Magazine of Korean products, brands and Goods

BEXCO, Aiming to Become a Global MICE Platform in 2018 (Busan Exhibition & Convention Center), as a landmark of Busan, an international maritime city and a hub of logistics in Northeast Asia, launched its successful history as a global-standard convention and exhibition center with the Busan International Motor Show in September 2001.

BEXCO features a large, pillar-free exhibition space that is fully flexible for any size of event, meeting rooms, outdoor exhibition space, modern facilities, convention halls and auditorium for large-scale international conferences and meetings.

With its innovative facilities, excellent accessibility, and superb customer service, BEXCO accommodates large-scale international exhibitions, including the biennially hosted Busan International Motor Show, Korea Railways and Logistics Fairs, Offshore Korea and Marine Week.



In addition, BEXCO has established itself as an exhibition convention center with unparalleled competitiveness in Northeast Asia by hosting international conferences and events, such as the 2002 Korea-Japan World Cup Final Draw Event, ICCA Annual Congress 2003, ITU Telecom Asia 2004, APEC 2005 Korea, ILO Asia and the Pacific Conference 2006, IFI Congress and World Interior Design Competition 2007, World Festival of Traditional Sports 2008, Third OECD Global Forum 2009, IPCC Congress 2010, Fourth High Level Forum on Aid Effectiveness 2011, 95th Lions Clubs Int’l Convention, IWA World Water Congress & Exhibition 2012, IUSSP International Population Conference 2013, The 10th General Assembly of the World Council of Churches 2013, 2014 ITU Plenipotentiary Conference, 2014 ASEAN-Republic of Korea Commemorative Summit, 2015 IDB-IIC Annual Conference, ITU Telecom World 2017 and more.

BEXCO is situated in the heart of Busan’s fastest-growing and most dynamic area. The Center features convenient amenities, beautiful scenery of nature and beaches of Haeundae and Gwanganri, 5-star-hotels and more accommodation to suit all budgets, shopping centers and other attractions for leisure and vacation.

Additionally, its state-of-the-art facilities enable BEXCO to host any kind of exhibition. The pillar-free exhibition space can withstand five tons of weight per 1m2 for heavy equipment. BEXCO also provides easy vehicle access for exhibits, booth construction and breakdown, a wide variety of choices for events with modern and advanced facilities including plumbing system, electricity supply, and communications system on-site. Each exhibition hall features a ceiling height of 12.5 – 22.5m, making it perfect for international largescale trade hall. The complete view of the exhibition hall from the organizer’s offices help the organizers remain in touch with the exhibition visitors and the exhibitors.

To meet the needs for bigger exhibition and meeting space, construction of the new exhibition halls and auditorium were completed in June 2012. BEXCO has expanded 20,000 square-meters of exhibition space and an auditorium that accommodates 4,000 people. With the new buildings, the Center will be able to host a wide variety of international events and provide the highest level of service, ensuring BEXCO remains a symbolic landmark of Busan’s and a global MICE platform.


Major Exhibitions in 2018 | Blog Magazine of Korean products, brands and Goods

EXCO, Korea’s Top Destination for Exhibitions, Conventions and Meetings was first opened as a regional convention center in 2001 and has been faithful to its role and function as a local landmark while devoting itself to its original task of promoting business opportunities for local SMEs and local culture.
Over the past years, not only has the number of events and visitors increased dramatically, but also the construction of the second exhibition hall was confirmed in the last year in order to meet the growing demand for exhibitions. This has marked a milestone in its advancement as an exhibition center. By December 2020, EXCO will offer exhibition space of 30,000m2 on the first floor to satisfy the requirements of the Ministry of Trade, Industry, and Energy for a global top exhibition center. Therefore, EXCO is anticipated to be able to create synergy effects from the enlargement and transform into an international exhibition center.


Actively Nurturing Future Growth Engine Industries – Future Automobile, Water, Medical, Robot, IoT, etc.

In addition to upgrading the existing core industries such as textiles and machinery, EXCO is also focusing on laying the groundwork for the expansion of the exhibition center to keep pace with changes in the industrial structure of Daegu City that seeks to become a city to lead the 4th Industrial Revolution. Such efforts include planning new exhibitions on the future growth engine industries such as future automobile, water, medical, robot, and Internet of Things (IoT), and expanding the pre-existing exhibitions in terms of both quantity and quality.
Having been recognized for successfully planning and organizing the exhibitions and conferences exclusively for the Daegu and Gyeongbuk industries, EXCO plans to keep up this trend in 2018.
As a starter, it will categorize exhibitions into: Business Events – Green Energy Expo, ICT Convergence Expo Korea, Fire & Safety EXPO KOREA, Daegu International Future Auto Expo, Daegu Automatic Machinery Expo; Public Events – Daegu Flower Show, Daegu Baby&Kids Fair, Daegu Pet Show, Daegu Urban Agriculture EXPO, Daegu Christmas Fair; Exhibitions Focused on Internationalization – Daegu International Beauty Expo, K-Food Expo, Medi Expo, etc., which are preparing to advance overseas step by step. The company devotes itself to exploring customized development strategies for each event and raising satisfaction of the participants through globalization of the fair and active buyer development.



Aiming at killing two birds with one stone – profitability and publicity – through globalization and community cooperation

The 1st Daegu International Future Auto Expo (DIFA) and the 1st Daegu Christmas Fair held last year were well received by domestic exhibition experts and EXCO was recognized for its ability to plan and hold new exhibitions. In particular, DIFA has established itself as a small but strong motor show at home and abroad, pioneering forays into niche markets differentiated from the existing motor shows.
In addition, EXCO is also making efforts to hold large-scale international conferences that have been providing the impetus for the development of new exhibitions through strengthened cooperation with the Daegu Convention Bureau. EXCO also intends to promote international conferences related with local and future growth engine industries based on the experience from organizing three energy-related international events including the World Energy Congress Daegu (WEC Daegu 2013), 7th World Water Forum, and 2021 World Gas Conference.
EXCO’s CEO Sang-Wook Kim explained, “EXCO is aiming for the qualitative growth of business in the aspect of being a partner for development of local SMEs. Exhibitors and visitors participating in the event play a major role by revitalizing the local economy through customer satisfaction. We will continue to position ourselves as the best international exhibition and convention center in Korea by taking this year as the foundation of EXCO’s second leap forward.”


Major Exhibitions in 2018 | Blog Magazine of Korean products, brands and Goods

SETEC Evolving into Seoul’s Cultural Hotspot Beyond Merely an Exhibition and Convention Venue (Seoul Trade Exhibition & Convention) is a major convention center in Seoul, Korea, which has served as a premier business platform for new growth engine industries and settlement business of the Seoul Metropolitan Government by providing various opportunities for successful business.
Run by Seoul Business Agency (SBA), SETEC has grown as a specialized exhibition center with the aim of fostering Seoul’s strategic industries by hosting a wide range of related trades shows, expos, and events.
SETEC, located in Daechi-dong, Gangnam-gu, Seoul, consists of three exhibition halls with a total area of 7,948 square meters and subsidiary facilities such as organizers’ offices, waiting rooms for VIPs, support office, and press room.



With easy access to public transportation, SETEC is the ideal venue for hosting various kinds of events

With easy access to public transportation such as the subway and the benefit of an entire one-floor exhibition space, SETEC has a great reputation for hosting large-scale events smoothly.
With its three exhibition halls, SETEC ensures a variety of space uses, while the adjacent Yangjae Stream provides visitors to the exhibition with a new experience making it an environmentally-friendly exhibition center along with access to nature in the heart of the metropolitan area.



As a reliable partner for SMEs, SETEC provides various kinds of support for enterprises

SETEC hosts more than 80 expos and events in such diverse fields as architecture, baby goods, franchise and IT businesses, attracting 7,400 SMEs on average annually. SETEC is involved in not only helping SMEs (small and medium-sized enterprises) increase exports and find new overseas markets but also in providing marketing support.
The conference room that can accommodate 120 people is located on the second floor separately with three exhibition halls on the first floor so that it can be the perfect location for conducting related seminars concurrently during exhibitions.


SETEC wins first prize in recognition of its outstanding brand differentiation, quality, and loyalty

SETEC was awarded the first prize in the exhibition & convention section in the 13th Korea Prestige Brand Awards, held on March 23, 2017. This is another splendid achievement following its winning the first prize in the exhibition & convention section in the Korea Master Brand Awards four years in a row from 2013 to 2016. This has given SETEC another opportunity to be recognized as a flagship exhibition and convention center of Seoul.
SETEC also plans to briskly develop its own trade shows and offer further support for exhibitions of public benefit as a business partner of SMEs, with the goal of becoming a place for Seoul citizens to utilize at the same time.
SETEC has achieved a superior track record with the highest operating rate among the exhibition and convention centers in Korea by handling the organization systemically in terms of flexible manpower management and custom-tailored service since it was taken over by KOTRA in 2005.
For promoting exploration of new markets for SMEs and vitalization of the MICE industry, SETEC focuses on fostering new exhibitions in the higher value-added fields such as culture & arts, Hallyu (the Korean Wave) and beauty industries and offering differentiated services through specially planned exhibitions and joint organization of various exhibitions.
Moreover, it is working on promoting diverse exhibitions of public interest, serving as a venue for ordinary citizens to enjoy as well.


Major Exhibitions in 2018 | Blog Magazine of Korean products, brands and Goods

KINTEX, Global Top 20 Exhibition & Convention Center has been increasing the number of events held, such as 265 exhibition hall events, 1,003 conference room meetings, and 130 shootings of TV CF and drama locations through the end of 2017, showing remarkable achievements every year. As a result, notwithstanding the exhibition and convention center of larger than 100,000m2, of which the scale is 15 soccer fields, the operation rate remarkably reached almost 60 percent as of last year. The area of KINTEX is three times as large as that of COEX in Samseong-dong, Seoul, and the annual use area converted into the rate of operation is 23 million m2, which is the biggest in Korea.
In May 2016, KINTEX successfully held the 2016 Rotary International Convention, which was the largest ever in the history of Rotary’s international conventions. It attracted ‘ASEAN POWER WEEK’ which had previously been held only in the ASEAN region, such as in Thailand, Malaysia etc., thereby letting the world know about KINTEX as a premier international convention and exhibition center. The 2016 SIMTOS, one of the world’s four major machine tool exhibitions and the largest exhibition in terms of single area, was visited by more than 600 actual buyers from various countries including India, Vietnam and Indonesia, where the demand for machine tools and the relevant products has increased significantly in recent years. In addition, as a culture complex, KINTEX holds various culture experience programs and concerts, such as the KINTEX Spoon Art Show, Korea Christmas Fair, etc.
Also, internally, the number of exhibitions conducted by KINTEX increased drastically from nine in 2014 to 21 in 2017. Typically, KINTEX participated in the Seoul Motor Show and Seoul Food, which are two of the five major exhibitions in Korea, as a joint organizer, thereby demonstrating and strengthening its exhibition capacity. KINTEX held ‘K-Beauty Expo Bangkok’ in Thailand in September last year, and held another ‘K-Beauty Expo’ in Vietnam last year, thereby helping Korean SMEs (Small and Medium-sized Enterprises) participating in the exhibitions to develop their overseas markets.
KINTEX continues its efforts to become one with the local community. Since 2015, KINTEX has been holding ‘The Super Mom Fair’ for helping career-interrupted women find new work, along with Ilsan Ajime, which is the biggest online community in the region of Goyang City. Last year it donated all of the profits to Goyang Youth Shelter, a social service institution in the region, and community service centers, thereby walking the path of coexistence with the community. KINTEX has been continuing a scholarship project for supporting the study of excellent youth in the region of Goyang City and Gyeonggi-do for 10 years since its establishment.
For the first time in the exhibition industry of Korea, KINTEX uses retired professional manpower as expert advisors for its exhibition business marketing and has dispatched career-interrupted women to the wedding and catering business where women’s unique sensibility can be utilized, considering that the interest in re-entry of career-interrupted women’s advancement in society is growing. KINTEX, as the representative convention and exhibition center in Korea, will keep on expanding these social contribution projects in order to contribute to the community.
Meanwhile, as the business plan for constructing the third convention and exhibition center of KINTEX passed the deliberation stage by the Ministry of Trade, Industry and Energy, it has become possible to carry forward the construction of the third convention and exhibition center in accordance with the “Basic Plan for the Construction of the General Exhibition Center in the Metropolitan Area” set up at the time of the establishment of KINTEX. As it is anticipated that KINTEX’s exhibition centers will be saturated in 2020 with its rate of operation increasing up to 70%, KINTEX must start arranging for construction of the third convention and exhibition center without delay.
Now, with construction of the third convention and exhibition center in 2022, KINTEX will secure an exhibition area of 178,000m2, getting ranked among the top 20 in the world. In addition, by establishing a hotel along with the third convention and exhibition center, KINTEX will increase visitors’ time to stay in Goyang downtown and heighten the economic ripple effects through the community.
The Techno Valley of Northern Gyeonggi-do planned to be created in the region of Janghangdong in 2020 is expected to transform the whole area of KINTEX into a center of the “fourth industrial revolution.” In 2021, the GTX A Line reducing the travel time between Samseong Station in Seoul and KINTEX to just 20 minutes will be opened, and the complex transfer center will be constructed at the GTX KINTEX Station. Thus, the whole area of KINTEX is expected to become a hub of traffic and culture.


Major Exhibitions in 2018 | Blog Magazine of Korean products, brands and Goods

Korean Exhibition Industry Maintains Its Fame As a “Golden Goose” exhibition industry, often referred to as a “Golden Goose,” is attracting worldwide attention. Korea’s MICE (Meetings, Incentives, Conventions, and Exhibitions) industry also seeks to revitalize the exhibition industry through a project plan to expand the infrastructure such as the construction of the COEX Jamsil and the 3rd KINTEX exhibition center.
Combined with cultural heritages accumulated over thousands of years and exciting modern attractions, state-of-the-art convention facilities and affordable accommodation, Korea’s MICE industry makes the country one of the fastest emerging MICE destinations in the world.
According to the results of the Korea Exhibition Industry Statistical Survey (2016) published by the Association of Korea Exhibition Industry (AKEI) on September 28, 2017, a total of 568 exhibitions were held in Korea in 2016. The average number of exhibitors was 151 and the average number of visitors was 13,388. This indicates an increase in the number of exhibitions, average exhibition area, and average number of visitors compared to 2015. In particular, the number of exhibitors increased. In addition, the domestic organizers’ overseas expansion showed a significant increase compared to that of previous years. The total sales of the industry in 2016 totaled KRW3.454 trillion, exceeding the KRW 2.11 trillion of the flourishing film industry in Korea.

For convention and exhibition organizers, as well as business travelers, this month’s Korea Buyers Guide covers major exhibition centers in Korea and how they are being better-equipped for international conventions and exhibitions. | Blog Magazine of Korean products, brands and Goods

Baby Chairs[INQ. NO. 1712C12] Established in 2012, Smart Brain Co., Ltd. is a manufacturer of baby goods, producing a flagship baby product brand, BONBEBE Premium Jumbo Baby Seat.
BONBEBE Premium Jumbo Baby Seat is an exclusive chair for infants to toddlers as old as five and can be used with for a long time. Made of FDA approved genomic antibacterial agent, it is hygienic and safe. Equipped with a specially designed PU food tray, it can also be used for children who start baby food.
BONBEBE Premium Jumbo Baby Seat is hygienic and safe to use with 99% antibacterial treatment using FOMA approved genomic antibacterial agent. In particular, with the food tray guard as high as 4.3cm, it prevents bowls or cups from falling off the chair.
For babies around 70 days especially who can’t support their head, you can give a ramp on the chair by putting two wheels on the cart, so that babies can lean on the chair comfortably. For babies over four months old, 4-wheel products are available, allowing it to move in any direction as wanted without making noise and floor scratches. | Blog Magazine of Korean products, brands and Goods

Smart Hipseat Carrier[INQ. NO. 1712C11] Established in 2005, Pognae Company Limited is a manufacturer of baby goods for children. Having obtained European Conformite European (CE) certification, the Pognae’s products are 100% made in Korea using the best-quality materials by applying strict quality standards from planning to development, design, and production. With creative design, excellent practicality, and safety, it is Korea’s leading carrier brand that is exported to more than 20 countries around the world,
Pognae Hipseat Carrier is a smart hipseat product that combines the functions of baby band and hipseat. Made of organic cotton, this product has good absorbency and softness, so it causes the least trouble for soft and sensitive skin. Pognae Hipseat Carrier is effective for children suffering from atopy or allergy. In addition, its natural style cannot easily be imitated as it is made of the unique melange material and features luxury with four stylish colors. | Blog Magazine of Korean products, brands and Goods

Bathroom Sink Cushion[INQ. NO. 1712C10] In Korea, about 53% of career women in their 30s leave their jobs due to maternity and childcare issues. Moreover, 80% of stay-at-home moms said they would consider returning to the workforce if a job allowed for flexible hours. However, after having been out of the workforce for several years, it is not easy for women to find employment or a company that reconciles work and family responsibilities.
Moinee, established by a stay-at-home mom produces Hippih, a bathroom sink cushion. Hippih is installed on the bathroom sink and while holding a baby, the soft surface of the product firmly and safely supports your baby’s back. Hippih’s design is based on 300 different bathroom sink sizes so it fits most bathroom sinks. Hippih minimizes the use of disposable wipes facilitating hygienic wash to prevent diaper rash. Before use, ensure that the bathroom sink is installed securely. Put the Hippih on the sink and place the band around the faucet. Hold your baby in your arms and gently wash its bottom. | Blog Magazine of Korean products, brands and Goods

Cushion Baby Bathtub[INQ. NO. 1712C09] Established in 2011, LeeSaem International is a baby product manufacturer. Its main products include Sobble, a cushion bathtub, Funnylon, a PE play mat, Pogmang, a 3D mesh stroller seat, mats, and pillows. LeeSaem International is currently exporting to more than 35 countries.
Sobble Cushion Baby Bath Tub is a world-first innovative item with its unique features. Even when dropping a raw egg from two meters above the bathtub, it never breaks due to its outstanding cushioning just like marshmallow softness. Moreover, it retains warmth three times longer than normal bathtubs with its excellent heat retention material. Made of medical grade Polyurethane material, all the products have obtained the Korea Certification (KC) mark. Ergonomically designed just like a mom’s embrace, it provides babies with the most comfortable and stable feel and comfortable bath position preventing them from being suffocated while bathing. In addition, the automatic color changing thermal indicator ensures the ideal temperature for the baby. | Blog Magazine of Korean products, brands and Goods