LANEIGE is one of the flagship brands owned by Amore Pacific. Since LANEIGE was launched in 1993, the cosmetic brand has become popular in Korea and other Asian
countries. LANEIGE has recently established itself as a specialized skincare brand that offers the benefits of the leading scientific moisturizing technology, “water science,” and provides a wellmoisturized and youthful look. Currently, LANEIGE is appealing to a wide range of global consumers in Asia including Hong Kong, China, Singapore, Vietnam, Taiwan, Thailand, Brunei and the Philippines.
Amore Pacific also launched an herbal line cosmetics brand, Sulwhasoo in 1997. Based on the harmonic energies found in nature and tradition, Sulwhasoo is formulated to help the restoration of skin health through its carefully-selected herbal ingredients. As a holistic brand, Sulwhasoo has steadily achieved success in many countries such as Hong Kong, China, Singapore, Taiwan, Thailand and the USA, as well as the Korean market.
Based on the company’s founding spirit that lies in its commitment to R&D and AMOREPACIFIC’s unique technology inspired by nature and Oriental medicine, the company continues to expand its presence to the world beyond China, France and the United States. AMOREPACIFIC is also devoted to developing sustainable products.
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