– DH Lighting Co., Ltd.
Automotive Halogen Bulbs
[INQ. NO. 1411C12] Halogen bulbs have been one of the most commonly used and essential parts for automotive head lamps and fog lamps since they were first introduced for vehicle-use in the early 1960s.
DH Lighting Co., Ltd. (www.doohee.com) is Asia’s largest manufacturer of automotive halogen bulbs exporting to more than 40 countries with export volume worth over US$25 million as of 2013. As a pioneer of the automotive halogen bulbs industry in Korea, DH Lighting in 2009 succeeded in domestically supplying automotive halogen bulbs to Korean OEM that were previously fully imported from global companies such as Philips and Osram.
Hee-chul Chae, founder and CEO of the automotive halogen bulb maker, was awarded the 65th Trader of the Month in recognition of DH Lighting’s recent achievements in the global markets. Since he started his own business in 1994, he has been fully focused on developing, producing and selling only one type of item, automotive halogen bulbs, for the past two decades.
He has continued to invest in intensive R&D and production facilities of DH Lighting to develop new products and upgrade product quality. As a result, DH Lighting provides an extensive range of automotive halogen, not only under its own brand name of “Excelite” in the after market but also OEM supply to the car makers in worldwide. On the basis of these accumulated technical advances, the company is also engaged in developing and producing a new automotive lighting generation such as HID and LED lighting products.
Unless the reliable quality is guaranteed, increasing sales in fiercely competitive overseas markets could be impossible. To ensure top quality, all production lines of DH Lighting are thus equipped with the latest automatic systems and its own developed computer vision checking programs. In addition, each manufacturing process in the factories is under strict control of ISO/TS 16949 and ISO14001, and all standard bulbs have acquired world top-class quality approvals, E1 (Europe), DOT (USA), INMETRO (Brazil), iCAT (India) and ARTC (Taiwan).
Thanks to all of these efforts, about 80 percent of its revenues come from abroad. The company expects that its business has plenty of scope to grow, targeting markets with huge growth potential in China and India. DH Lighting has a strategic business plan to be No.3 leading manufacturer of automotive halogen bulbs in worldwide within 5 years.
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