K-Beauty Expo is one of the fastest growing beauty trade shows in Asia showcasing product from cosmetics and beauty products, to lifestyle and fashion industries. Hosted by Gyeonggi-do and organized by KINTEX, K-Beauty Expo will take place from October 12 to 15, 2017. Improving its strategic business- matching program and consulting for both domestic and overseas companies, the fair will give all participants the chance to explore new business opportunities and learn about the latest beauty trends. They will also be able to conduct market research on Hallyu (Korean Wave) consumers, who have taken a leading role in contributing to the market growth.
South Korea is one of the world’s most exciting and fastest-changing beauty markets. Despite the global economic recession, the Korean beauty industry has been steadily growing at a rate of 9.2%. According to statistics from the Korea International Trade Association (KITA), Korea’s beauty exports soared from US$800 in 2011 to US$3.9 billion in 2016. K-Beauty Expo has been successfully held in the largest convention venue, KINTEX, for eight years, and it has proven itself to be a powerful springboard for efficient marketing of the Asian beauty market, thus attracting exhibitors and visitors from all around the world.
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