Aromatic Products

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[INQ. NO. 2004C24] OPTATUM is a luxury vintage concept fragrance brand that offers a wide range of fragrance products including diffusers, textile fragrances, car fragrances, and soaps. Featuring the use of reliable and high-quality raw materials with outstanding functions, OPTATUM has been created by experts in various fields gathered to create unique sensibility after long research and endeavors.

OPTATUM stimulates consumers’ sensibility with its user-centered innovative and sophisticated product and package designs that are worth owning. In addition, it is made by using a KCL-certified, first-class fine fragrance carefully selected by the world’s finest perfumers belonging to the International Fragrance Association (IFA) to provide consumers with safe products.
OPTATUM Diffuser brings a fragrance to our everyday life, while decorating spaces beautifully. OPTATUM Air Freshener for vehicles creates a luxurious fragrance inside the car, and OPTATUM dress perfume provides fragrance permeating into one’s daily life through one’s clothes all day long.
The manufacturer also provides a service of recommending fragrances that match the user’s tastes. Based on Myeongri-hak, a practical study to look at human beings based on Yin-Yang Ohaeng theory, it is a fragrance recommendation service developed by collaborating with experts of Myeongri-hak for about a year based on the concept, “Filling the lack of Chi, intrinsic energy or life form, with fragrance.”


OPTATUM, meaning “hope” in Latin, reflects a philosophy of analyzing one’s propensity and finding the fragrance that best suits one through the principles of Oriental philosophy, thereby utilizing that fragrance to realize one’s hopes and dreams.
FUNSHINE Inc. was founded in 2017 under the motto, “Creating an interesting world.” It launched its flagship brand OPTATUM after about a year of preparation. Currently, OPTATUM is available in 120 Francfranc stores in Japan, six Cheongdam Fragrance stores nationwide in Korea, Lotte Department Store Gwangbok Branch, Lotte Department Store, Doota Duty Free online, and Funshop online.


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