[INQ. NO. 2107C10] Grafen Root Booster Shampoo is a plant-derived oil ingredient that has a calming effect on the scalp, and contains camellia seed, houttuynia cordata, perilla leaf, and olive oil that are effective in soothing and relieving skin problems and prevents scalp problems.
It does not contain silicon that is harmful to the scalp and hair. Instead, it provides healthy gloss and luster with its 22 amino acid ingredients while maintaining the acidity of pH 5.5, which is the optimal acidity for the scalp and hair, to minimize irritation to the scalp and hair and maintain their health.
It is a functional shampoo recognized by MFDS, which contains the ingredients that relieve hair loss.
More than 160,000 bottles were sold worldwide in 2020 alone. It has a trendy design, and its formulation is identical to water – in fact, consumers gave it a nickname of ‘water type shampoo.’ At home, the largest number of men’s grooming items are available at Olive Young stores nationwide.
Abroad, it competes with global brands such as P&G and Johnson & Johnson on cross-border platforms including Shopee, Lazada, and Qoo10, while continuing to remain one of the top-3 personal care brands It also has retailers in Watsons and Fair Price in Singapore, as well as Guardian in Malaysia for local consumers.
Grafen, the leading brand, is continuing to expand its sales channels from online to the offline with its differentiated and professional capability to operate in-house e-Commerce and performance marketing campaigns.
Established in 2011, XATION Co., Ltd. is a brand house and media commerce company that currently has brands including Grafen, Julyme, and Naraum. Since its launch in 2014, Grafen has grown rapidly, reaching a compounded annual growth rate (CAGR) of 225%.
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