Wine baths, known as the secret to Marie Antoinette’s beauty, were a special privilege reserved only for the aristocracy and are all about luxury. In order to recreate the wine bath of the French aristocrats, La Cuvée Maison launched a bath product containing French wine.
Polyphenol, an antioxidant, is contained in large amounts in wine and champagne. French wine, in particular, contains a large number of polyphenols.
This premium bath product contains French red wine and champagne and has been launched in 5-star hotels in Korea including Hilton Seoul and L’Escape.
In addition, the bath bombs are luxurious high-end items that are provided exclusively as special gifts to the VIP customers of H Department Store. As such, the premium bath bombs are suitable for VIPs who prefer high-end items and super luxurious accommodation.
Jiana Lee, CEO of Mari Holdings Co., Ltd., launched La Cuvée, inspired by a winery tour in France, which she happened to take part in during summer vacation while being a glamorous career woman as an investment banker.
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