[INQ. NO. 2308C25] Revolutionizing the protein shake industry, SHAKEBABY has captured the hearts of consumers in six countries across Asia. SHAKEBABY has successfully crafted a delectable protein shake without the usual off-putting flavors or discomforts typically associated with such drinks.
Dedicated research and determination led to the development of this protein shake that not only satisfies public taste preferences but also solves the problem of the traditionally gritty texture of protein shakes. As an added innovation, SHAKEBABY introduced various toppings like cacao nibs and crunchy granola, which enrich the shake’s texture and enhance the sense of satiety.
SHAKEBABY’s popularity continues to grow, with expanding demand and positive consumer feedback validating its taste and quality. The brand has effectively expanded its product line to suit various Time, Place, and Occasion (TPO) settings such as dieting, meal replacement for breakfast or dinner, and snacks, thereby ensuring a broad consumer base.
Distinguishing itself not just through the product but also through captivating pink packaging and strategic communication, SHAKEBABY is creating a unique brand experience. Its popularity extends to global social networking sites, where it garners significant attention.
Within Korea, the product is sold primarily through Slowrocket’s online store and Olive Young, a major drugstore chain, while overseas markets like Thailand, Singapore, Japan, and Cambodia are reached through exports.
Slowrocket Co., Ltd., established in 2020, is a protein food-specialized company. The company’s mission is to popularize protein food products by addressing and overcoming the prevalent issues of unpleasant tastes and textures in the current market. With a diverse product line and a strong foothold in both local and international retail chains, the company is on a rapid growth trajectory.
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