Flat Shoes
Jello Heart Strap Flat is crafted from premium cow patent leather, combining durability with a refined glossy finish. Highlighted by a charming heart-shaped strap across the instep, this design captures a playful and romantic aesthetic. Available in versatile white-red and white-black combinations, it offers both stylish expression and practical wearability. The adjustable strap ensures a secure fit while maintaining comfort during extended wear, making it suitable for daily use, office wear, or travel. Its balance of elegance and charm resonates strongly with consumers seeking both functionality and individuality.

Lace-Up Boots
Mirror Wave Lace-Up Boots feature a striking mix of soft natural leather and high-shine mirrored textures, forming unique wave-pattern panels. Engineered with a sturdy sole and ergonomic last, these boots reduce foot fatigue while delivering structural stability. Designed for year-round wear, they are especially effective in fall and winter, where they provide both warmth and urban sophistication. Their distinctive aesthetic appeals to fashion-forward consumers, complementing diverse styles from casual streetwear to modern office ensembles.

Dress Heels
Mermaid Pearl Satin Heel blends the lustrous sheen of satin with delicately arranged pearls for an elevated, luxurious design. The mermaid scale-inspired detailing adds depth, while pearl accents at the instep create a refined focal point. Beyond its visual appeal, the heel structure and soft lining ensure long-lasting comfort. Ideal for weddings, parties, and formal events, this shoe bridges elegance and practicality, appealing to those who value both beauty and wearability.
Joyceyoung Studio, established in 2021, is the creator of PIPETTA, a premium handmade shoe brand born from the philosophy of self-expression through color and design. Each piece is meticulously crafted in Seongsu-dong’s traditional shoemaking workshops, combining artisanal craftsmanship with contemporary aesthetics.

With growing recognition in both domestic and international markets, the brand has showcased at events such as the Tokyo PLUG IN exhibition and Milan Fashion Show collaborations. Expanding beyond footwear, Joyceyoung Studio aims to evolve into a global lifestyle brand, offering accessories and fashion items that embody its vision of style completed through color.

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