Grain-Free Cereal
Dubunola is the world’s first granola cereal made from okara, the nutritious by-product of tofu production. Unlike conventional cereals that rely on oats or grains, Dubunola is crafted entirely from 100% Korean okara, transforming what was once considered waste into a high-value superfood.
By drying okara to maximize crunchiness and flavor, the cereal achieves a nutty taste and satisfying texture. Blended with almonds, walnuts, honey, and maple syrup, it offers a naturally sweet and wholesome profile without artificial additives. Rich in dietary fiber and plant-based protein, it serves multiple purposes—from a light diet snack and meal replacement to a post-workout recovery food.

As a grain-free and gluten-free product, it is suitable for those with sensitivities or allergies, broadening its appeal across health-conscious consumer groups. With fiber content equivalent to six apples per serving, it has earned playful nicknames from buyers such as “the ultimate fullness snack” and “the smooth digestion food,” reflecting its effectiveness and popularity.

Produced in a HACCP-certified facility, the product emphasizes food safety and hygiene while reinforcing ties with local farms and manufacturers. This sustainable production approach not only reduces food waste but also strengthens the regional economy through cooperative sourcing and distribution models.

The product’s market viability was validated through a 2024 crowdfunding campaign on Wadiz, where it achieved 1,241% of its initial funding goal. Following its success, Dubunola has expanded into direct online sales channels such as its own website and smart stores, with growing consumer demand both domestically and internationally.

BZtarian, a local food startup, was founded with the mission of creating sustainable dietary solutions by merging bio-chemical engineering expertise with professional culinary craftsmanship. By elevating the overlooked value of locally sourced soybeans and okara, the company has pioneered an upcycling business model that reduces food waste while introducing innovative functional foods.
Through its combination of health benefits, eco-conscious values, and premium taste, Dubunola is positioned as a new standard in grain-free cereal and aims to expand into global markets as a flagship K-cereal brand.

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