Upcycled Urban Sling Bag
URBAG_ZeroPercent is an urban sling bag that combines sustainable innovation with emotional design. Created from discarded city resources like decommissioned signage, seatbelts from scrapped vehicles, and natural cork, each bag carries a unique narrative, making it the only one of its kind in the world.
This series introduces a new line from ZeroPercent, titled “URBAG,” a blend of “urban” and “bag,” with the slogan “Born again from the city.” The exterior is crafted from waterproof coated signage material, offering excellent durability and resistance to urban wear, rain, and scratches. The interior lining uses natural cork for a soft, safe touch, and the strap is repurposed from robust automobile seatbelts, delivering superior comfort and strength.
The compact design (26–33cm wide, 17cm high) fits essentials such as wallets, passports, phones, and earbuds, with adjustable straps suitable for all users. Despite its size, it’s engineered for optimal functionality in daily urban life.
One of its most groundbreaking features is a patented eco-friendly process developed by DuSoom. Without chemical dyes or coatings, they apply custom patterns directly to the reclaimed materials, ensuring a sustainable approach free from greenwashing. Each graphic, texture, and mark on the signage or belt contributes to a story-rich, eco-authentic lifestyle product.
The URBAG isn’t just another eco-themed product—it redefines sustainability by sourcing real discarded materials and transforming them into practical and stylish everyday items. Its minimal silhouette, unique textures, and one-of-a-kind patterns present a bold statement in ethical fashion.
DuSoom_ZeroPercent is a creative enterprise based in Korea that breathes new life into discarded resources under its ZeroPercent brand. With a name that means “a second breath,” it aims to offer carbon-neutral, waste-free, and genuinely sustainable products. The team blends innovative design with environmental commitment to craft meaningful items for conscious consumers.
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