Delivering value-driven curation and integrating AI-based apparel technologies
Owl Society Co., Ltd. connects Dongdaemun wholesale brands and premium Korean indie fashion labels with the global market by offering season-ending stock, and new items.
By eliminating unnecessary costs and building a platform that directly links Korean wholesalers with overseas buyers, Owl Society provides competitive pricing and a direct supply system with no minimum order quantity (MOQ) restrictions, making Korean fashion sourcing more convenient and seamless for buyers facing language barriers.
With over 20 years of professional insights into the Korean fashion industry — from Dongdaemun to designer brands — Owl Society delivers value-driven curation and integrates AI-based apparel technologies into its web and app services. Through this, Owl Society is developing a resale marketplace platform where Dongdaemun’s small businesses and overseas buyers can grow together.
Mobile App Service
Owl Society’s Shakalaka is a mobile app service operated by Owl Society, created to make Korean indie fashion resale products easily accessible to global buyers. It eliminates the need for costly sourcing trips to Dongdaemun or overcoming language barriers, allowing users to browse products directly via the app.
Overseas buyers can purchase at transparent wholesale-level prices with no hidden fees and no MOQ restrictions, making K-fashion sourcing more seamless and efficient.
Web-based Marketplace
Owl Society’s Shakalaka Project is a web-based marketplace that features not only season-off and stock items from Korean indie fashion brands, but also new arrivals updated daily.
Expertly curated trend-setting collections highlight each brand’s unique identity, enabling buyers to explore full lineups and discover the latest Korean fashion at domestic wholesale prices.
Currently collaborating with over 40 brands, Shakalaka and Shakalaka Project offer a wide range of womenswear and menswear — from street casual to officewear — as well as bags, shoes, and accessories.
Together, they build a comprehensive fashion ecosystem that bridges resale and wholesale, combining affordability, convenience, and curated storytelling to expand Korean indie fashion globally and foster a sustainable market.
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