Won & Co., Ltd. is a global lifestyle brand that brings joy to everyday life by blending sophisticated and sensual scents — created in collaboration with world-renowned perfumers — into beautifully designed household and beauty products.
Since launching its fabric softener at Costco, a global retailer, in 2022, the company’s fabric softeners have been available at all Costco Korea and Japan locations as of 2025. Costco Korea also sells a variety of household goods, including odor removing gel and capsule detergents.
Online, the company primarily sells household goods to its customers through its own online store and Coupang, offering a wide range of products, including odor removing gel and stain removers, with LAVOIR’s unique scents and designs.

Operating Its Fabric Softener Brand ‘LAVOIR’
Vegan perfume fabric softener under the brand of ‘LAVOIR’ is a beloved product thanks to its sensually blended perfume and a packaging design that embodies the scent.

This product is made with safe, plant-based, vegan-certified ingredients, has passed skin irritation tests, and is USDA organically certified, making it suitable for use by people of all ages.
Furthermore, it has a fragrance-retention rate approximately three-times higher than commercial fabric softeners and a patented odor removal and fragrance-longevity enhancement solution, resulting in a subtle, lingering scent that lasts for approximately 14 days.

Vegan perfume fabric softener is available in a variety of capacities and scents to suit customer preferences, with popular scents including White Musk & Amber, Frangipani & Gaiac, and Tulip & Freesia.
As of 2025, the 4L vegan perfume fabric softener is available at all 20 Costco Korea stores and 37 Costco Japan stores. The company’s various kinds of fabric softeners are actively sold on its website and online platforms such as Coupang.

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