Liquid Tea Base
Red Balloon Flower & Ginger Extra of the Dorajimi brand is a liquid tea base that combines the deep bitterness of bellflower root with the warm spiciness of ginger, making it a versatile drink for all seasons. To address the perceived “medicinal” taste of existing bellflower root teas, Jayeonideun Agricultural Corporation lowered its sweetness and meticulously balanced its ingredients. It pairs well with any beverage including water, soda, milk, and yogurt, expanding consumer experiences beyond simple health food to a daily healing drink.
Snack
Glazed Balloon Flower Snack is a natural snack made using traditional, handmade methods. Trimmed bellflower root is soaked in water repeatedly to reduce its bitterness, then simmered in rice syrup and coated with fragrant soybean powder. Using natural rice syrup instead of sugar, the snack offers natural sweetness, while a subtle bitterness lingers with each bite, cleansing the palate. It can be enjoyed by people of all ages, from children to the elderly, and is particularly well-received as a tea accompaniment.
Candy
Balloon Flower Throat Candy is a functional product that relieves throat fatigue. The candy combines a refreshing and deep aroma with ginger and herbal extracts. Sales have rapidly increased since the COVID-19 pandemic, fueled by an increased consumer interest in bronchial health. It is also pursuing availability and local specialty shops across the nation.
Stick
In addition, Balloon Flower Cheong Stick offers strong portability and convenience, leading to a high repeat purchase rate among office workers, students, and travelers.
Jayeonideun Agricultural Corporation Co., Ltd. is an agricultural corporation that manages everything from raw materials to processing, using bellflower roots grown at the foot of Mt. Sobaeksan in Yeongju, Gyeongsangbuk-do. It markets bellflower root products under the Dorajimi brand, emphasizing the unique flavors of local ingredients and a clean manufacturing process.
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