K-Ramen and Gochujang Expand European Distribution Networks

The number of countries to which ‘Toomba’ is exported has increased to over 100.
Sempio’s gochujang targets Norway.

With the growing trend toward spicy flavors in Europe, K-ramen and gochujang (red chili paste) have entered major local distribution channels in countries like the Netherlands, Italy, and Norway, expanding their consumer reach.

According to an industry source, Nongshim plans to sell Shin Ramyun Toomba through the top-three distribution channels in major European countries including the Netherlands, Italy, and Denmark by the first quarter of next year. Toomba is already available at Walmart in the USA, 7-Eleven in Japan, Reve in Germany, Sainsbury’s in the UK, and Coop in Switzerland. Toomba, a variant of the original Shin Ramyun with added milk and cheese, was launched in Korea in October 2024 and entered the international market in March of this year. Its cumulative sales, both domestic and international, have exceeded 60 million packs to date.

Nongshim plans to export Toomba, which is currently exported to approximately 70 countries, to over 100 countries. This means that, just over a year after its launch, it is highly likely to reach a similar export level of the original Shin Ramyun. The original Shin Ramyun is also sold in over 100 countries worldwide.
Sempio’s flagship product, gochujang, will be also available through three major distribution channels in Italy and Norway next year. Sempio’s gochujang has already entered key European distribution channels, including Germany, the Netherlands, and Switzerland, and expanded its sales to Finland and Poland last year, and Belgium this year, further strengthening the influence of K-sauce.
Sempio’s gochujang has achieved an average annual growth rate of around 30% overseas over the past three years.

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