A Gathering Place for the Future of Sports and Leisure
SPOEX 2026, officially known as the Seoul International Sports & Leisure Industry Show, will take place from 26 March to 29 March 2026 at the COEX Convention & Exhibition Center in Seoul, South Korea.
Hosted by the Korea Sports Promotion Foundation and the Korea International Trade Association and organized by K.Fairs, the exhibition is widely recognized as the country’s largest international trade show dedicated to the sports and leisure industry.
The event will occupy Halls A, B, and C of the venue and is expected to bring together more than 300 domestic and international companies presenting products, services, and technologies related to fitness, outdoor activities, and sports innovation.
The exhibition is designed as a comprehensive B2B2C platform reflecting current developments across the sports and leisure sector. Exhibits are arranged in several thematic areas covering a wide range of industry segments.
The Health and Fitness section highlights gym equipment, training systems, and digital fitness technologies, including products from global brands such as Panatta and Matrix. Another section focuses on sports goods including sporting gear, sports nutrition products, and apparel.
Water sports are presented through the KUSPO zone, which introduces underwater and surface equipment used in activities such as diving and surfing. The Leisure and Outdoor section features bicycles, camping equipment, and a variety of outdoor recreational products.
Special pavilions will also highlight emerging areas of the industry. The AI plus SPO TECH Special Zone will showcase AI-based sports technologies, including companies recognized for their innovations at CES 2026.
Alongside the exhibition, several programs are planned to encourage business exchange and public participation. Export consultations with invited overseas buyers will support international trade opportunities, while a Sports Industry Recruitment Fair will connect companies with potential employees.
The event will also host various competitions and activities including university and high school bodybuilding contests, the Miz Fitness competition, and yoga and Pilates masterclasses designed to engage both industry professionals and visitors.
The exhibition will be open daily from 10:00 to 18:00 from 26 March to 28 March and from 10:00 to 17:00 on 29 March. Admission is 10,000 KRW for on-site registration, while visitors who complete online pre-registration by 25 March may enter free of charge.
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