APR to Increase Offline Stores in the U.S. Sevenfold

In discussion with Walmart, Target and others to enter U.S. market
Opening online malls in the UK and other European countries

APR, a leading K-beauty company, is expected to open the era of KRW 2 trillion in sales by more than sevenfold following its entry into distribution facilities in the USA this year and expand its online business in Europe. In addition, it aims to become the No. 1 Korean beauty company by increasing its operating profit to more than KRW 520 billion by launching new beauty devices and starting a B2B business.
According to the distribution industry, APR is pursuing plans to work with retailers such as Walmart, Target, and Nordstrom in the U.S. market. APR, which is gaining huge popularity in the U.S. market so far with its beauty device products and cosmetics brand Medicube, has been operating mainly online in the United States, and has entered 1,500 offline stores in Ulta.

The company is actively expanding its online business in Europe. It plans to open online stores in the UK, France, Spain, Germany, and Italy starting in March. While the company has been focusing on offline business in Europe, the strategy is to significantly strengthen its online business to accelerate growth. Furthermore, it plans to begin selling its products at Boots stores in the UK, which are similar to Korea’s Olive Young, starting in the first quarter of this year. It is also seeking to enter offline stores in major European countries including France and Germany.
APR is setting this year’s sales goal at KRW 2.1 trillion and operating profit at approximately KRW 525 billion. This represents a 37% increase in sales and a 43 increase in operating profit compared to last year, and industry sources predict it may even exceed this.

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