Gel-Lifting Masks
[INQ. NO. 2606C05] STANDARD SEOUL Firming GELIFTY™ Mask is a new-concept gel-lifting mask that combines the close adhesion of hydrogel with the lifting sensation of an elastic sheet. Designed to fit facial contours, the mask delivers a unique experience that helps the skin feel moisturized, supported, and comfortably wrapped.
The mask uses separate upper and lower sections that follow the natural curves of the face. The lower sheet is designed to be pulled along the jawline, creating a more intuitive lifting care routine. Marketed as a pore-lifting and puffiness-care mask, it offers whitening and wrinkle-improvement functionality while helping the skin appear firmer and more refined.
Its key ingredient concept combines Collagen, Ectoin, and PDRN with a hydrogel contour system. The lifting band is coated with a gelled ampoule equivalent to 30g, allowing the mask to deliver moisture and firmness while maintaining a comfortable fit on the skin.

Brightening Gel-Lifting Mask
STANDARD SEOUL Brightening GELIFTY™ Mask applies the same gel-lifting technology while focusing on brightening care. The product combines lifting care, pigmentation care, and puffiness care to help create a brighter and more refreshed-looking complexion.
Its ingredient concept features Glutathione, Vitamins, and Niacinamide combined with Hydrogel Glow Contour™ technology. Together with a cooling synergy system, the mask is designed to wrap targeted skin areas closely while supporting brightening and firming care.
A key feature shared by both masks is the fabric-coated hydrogel technology. This structure combines hydrogel with an elastic sheet, creating flexible adhesion that follows facial contours while providing a stable lifting sensation throughout use. The result is a differentiated mask experience compared with conventional hydrogel masks.

XATION Co., Ltd. operates STANDARD SEOUL, a functional K-beauty skincare brand inspired by the dynamic energy and high standards of Seoul. Under the slogan “Face Something New,” the brand focuses on powerful ingredients, dynamic formulations, and quick, easy skincare routines that consumers can experience intuitively.
The company continues to expand its functional skincare portfolio with toners, pads, serums, creams, sunscreens, cleansers, and masks. STANDARD SEOUL has also gained recognition in the global beauty market, including receiving the Best Skin Care Award at Cosmoprof Hong Kong 2025.

Korean-Products.com | Blog Magazine of Korean products, brands and Goods