K-Beauty Firms Stake Growth on Overseas Distribution Networks

APR to enter U.S. Walmart next month
Goodai expands presence in Sephora stores,
Olive Young to open its first North American store

K-beauty companies such as APR and Goodai Global are rapidly expanding their distribution networks centered on the United States. With the K-beauty boom leading to an increase in exports, the strategy is to significantly expand their presence in major shopping centers and supermarkets to boost sales volume, further raise awareness of K-beauty, and sustain its popularity.

According to the beauty industry, the company most aggressively expanding its distribution channels is APR, a beauty device and cosmetics manufacturer known for its brand Medicube.
The company is set to enter 3,000 Walmart stores in the United States. It is also finalizing details to enter Costco stores in the United States in the third quarter of this year. There are approximately 650 Costco stores in the United States.
K-beauty companies are also accelerating their expansion into the Asian market, with plans to enter around 260 offline stores of Nykaa, India’s largest beauty platform, during the first half of the year.
Goodai Global is significantly increasing its presence in Sephora, a global beauty retailer. There are currently 1,469 Sephora stores carrying its products, and the company plans to expand this number to over 1,800 by the end of this year. Of the Sephora stores where Goodai Global has a presence, approximately 650 are located in the United States.
CJ Olive Young is also accelerating its global business expansion. Olive Young plans to open its first North American store in Pasadena, California, and target the local market. More than 80% of the approximately 400 brands featured in the store are K-beauty brands. The company plans to operate a total of five stores in the United States by the first half of next year.

Korean-Products.com | Blog Magazine of Korean products, brands and Goods