TINA Signal Set
[INQ. NO. 2607C03] TINA Signal Set was launched with Y TINA lemon flavor and G TINA green grape flavor as follow-up lines to the well-loved R TINA strawberry flavor. The set uses the playful concept of sending a signal to someone special.
Like a traffic light that communicates through red, yellow, and green signals without words, the product line connects each TINA color with a message-like drinking experience. The concept brings a polished, event-oriented direction to traditional Korean liquor.

TINA has gained popularity with consumers in their 20s and 30s through its unusual concept, sophisticated design, and excellent taste. Its popularity extends beyond offline channels into online sales, and the product has been exported to China, Japan, Mongolia, New Zealand, and Taiwan.
The bottle can light up through an LED activated by a button at the bottom. With 16% alcohol and a sweet taste, TINA can be enjoyed as it is or used in cocktails according to preference, making it suitable for special occasions.

TINA Bag in Box Highball
TINA Bag in Box Highball is a new line that upgrades the existing TINA product. It has a higher alcohol content and larger capacity, and its Bag-in-Box package matches the global trend toward lower-carbon packaging.

The format allows TINA highballs to be enjoyed conveniently at home, while camping, during travel, or at parties. One TINA BIB can make up to 80 to 100 highball servings, giving the product strong value for money.
The Bag-in-Box product keeps the strengths of existing TINA while maintaining its taste and quality and reducing labor. Ato Company Co., Ltd. modernizes Korean traditional liquor and works to make traditional drinks more familiar to younger generations.
Through partnerships with large domestic pubs and franchises, Ato is expanding its market while raising recognition of the Ato product line among general consumers. Its strategy approaches traditional liquor as a friendly cultural choice for younger drinkers.
The company’s product direction modernizes Korean traditional drinks and creates added value from a category that has often been culturally underused. This gives TINA both a beverage role and a contemporary cultural identity.
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