Rice Bran Scrub Foam
[INQ. NO. 2607C07] Rice Bran Scrub Foam is MIDHA’s representative product, containing 34% rice bran water instead of purified water. The formula maximizes the nutrition, brightening, and moisturizing effects associated with rice-water cleansing while keeping the cleansing routine gentle.
Inside the thick cream texture, optimized rice bran particles help refine dead skin smoothly without burdening the skin. Because cleansing foam is used daily, MIDHA developed the formula through repeated experiments focused on effective exfoliation with minimal irritation and comfortable pore cleansing.
The result is a dense foam containing carefully selected rice bran particles that help remove impurities from pores without irritating the skin. The scrub foam reflects the brand’s focus on low-irritation rice ingredients for everyday facial care.

UV Protect Rice Sun Cream
UV Protect Rice Sun Cream reflects non-sticky, non-white-cast, glass-skin qualities. A moisturizing base with rice extract spreads gently on the skin, finishes fresh without stickiness, and helps create clear, transparent-looking skin without a white cast.
The sunscreen is suitable for daily use because it does not feel heavy or clump before makeup. SPF50+ and PA++++ protection support everyday ultraviolet care and outdoor activity, while rice and seven plant extracts make the organic sunscreen gentle for sensitive skin and suitable for a moist daily routine.

Rice Milk Body Line
Rice Milk Body Line is MIDHA’s first rice body-care line. It contains the moisturizing, brightening, and soothing qualities of grains such as rice, oat, mung bean, and adlay, with a refined fragrance that leaves a pleasant trace after use.
The line includes Rice Milk Body Wash, Rice Milk Body Lotion, Rice Body Oil, and Rice Salt Body Scrub. The body-care products extend the brand’s rice-focused skincare philosophy into daily home care.
MIDHA is a rice clean beauty brand that has focused on rice since 2019. Using eco-friendly rice from Gochang, Jeonbuk, a UNESCO biosphere reserve, the brand develops skincare products based on the Rice Clean Beauty philosophy and the phrase “Rice to meet you.”
Rice is treated as a low-irritation ingredient that has evolved with people over time, and MIDHA uses it to support healthy beauty made with clean rice.

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