KOTRA’s Global Promotion Project
Chum Education Corp. – Educational Toy
About Chum Education Corp.
Chum Education is Korea’s leading producer of children’s content, delivering a diverse range of animations, toys, children’s books, stationery, and other products designed for infants and young children. With a portfolio of over 200 educational products featuring the beloved “Hattung” character, we are recognized for our commitment to innovation—most notably pioneering the world’s first foldable educational board for toddlers. Our offerings go beyond physical products to include e-learning services and engaging animated content created to accompany our textbooks, providing a comprehensive and immersive learning experience. Expanding into the global market, Chum Education exports its products and animations to countries such as Vietnam, Mongolia, Canada, the United States, and Italy, with further expansion already underway.
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Product Descriptions
Educational Toy
Hattung Say House is the world’s first foldable 3D educational sound board—an innovation that transforms traditional learning posters into an immersive, interactive experience. Unlike flat paper posters, its 3D foldable structure integrates ten core early learning themes into one compact design. Quick to set up and easy to store, it is ideal for modern families living in smaller spaces. The interactive Hattung Pen triggers recorded words and realistic sound effects—from animal calls and musical instruments to vehicle noises—whenever it touches the board. This multisensory approach captures children’s attention and encourages repeated play, fostering curiosity and imagination through sound. Every detail of Hattung Say House prioritizes safety and durability. The frame features rounded edges, while the hand-sewn fabric exterior provides both softness and resilience. It meets strict international safety standards, including KC (Korea), CE (Europe), and CPC (U.S.), giving parents and educators peace of mind. Currently exported to the United States, Mongolia, and Vietnam, Hattung Say House has been praised for its innovation and ease of use in various educational settings. Thanks to Chum Education’s integrated in-house capabilities—from planning and production to marketing and logistics—the product can be quickly customized for local markets. It is available in Korean, English, Vietnamese, Mongolian, and Chinese, with additional languages available upon request.
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