KOTRA’s Global Promotion Project
Hyeyum – Food Products
About Hyeyum
Hyeyum (惠優) is a clean-label food company specializing in Zero-Spice / Zero-Heat K-Food.
Using a tomato-based sauce, we deliver the classic red look without capsicum/pepper heat, designed to be gentle and globally friendly.
Clean-Label Standard: No capsicum/pepper, no synthetic additives, no artificial colorants. Nutrition by Design:
Low sodium & low sugar with selected organic ingredients.
Gluten-Aware Portfolio: Product-specific gluten-free options (see details below).
ESG Roadmap: Planning an upcycling program for surplus (“imperfect”) tomatoes into tomato powder; expanding shelf-stable formats to reduce cold-chain load; evaluating local sourcing.
Quality & Regulatory Readiness: Domestic IP filings, one U.S. trademark registration, U.S. FDA food facility registration in progress, export production available via HACCP-certified OEM partners.
Market Access: Expanding in Japan, Taiwan, and Vietnam. Japan labeling completed; Vietnam import hygiene filing in progress.
Main Products
Website & Download e-Catalog
PR Video
Product Descriptions
Food Products
1) Totteok EZ — Zero-Heat Tteokbokki Meal Kit (Shelf-Stable, 2 Servings) Concept: “Red but not spicy” tteokbokki with a tomato-based K-sauce; low sodium & low sugar. Clean-Label & Organic: Includes organic cane sugar; no synthetic additives, no artificial colorants, no capsicum. Gluten-Aware Use: Comes with a separately packed soy-sauce sachet (6 ml). – For consumers pursuing gluten-free diets, prepare without the soy-sauce sachet to avoid gluten exposure. Pack / Prep: Rice cake 200 g + Sauce powder 20 g + Soy sauce 6 ml; add water and cook 3–4 minutes (stovetop). Trade: HS Code (ref.) 1901.90; FOB Incheon. “Gluten-aware use” means the recipe can be prepared without gluten-containing components by omitting the separate sachet. Certification and labeling follow local regulations.
2) Cup-Totteok — Microwave Cup Tteokbokki (Single-Serve, Shelf-Stable, Zero-Heat) Concept: Single-serve, red but not spicy; ready in minutes. Clean-Label & Organic: Formulated with four organic ingredients (three newly added vs. previous version); no synthetic additives, no artificial colorants, no capsicum. Gluten-Free Product: Gluten-free formulation using a fermented soy extract instead of conventional soy sauce. Prep: Add water to fill line; microwave ~1:30 (with hot water) or ~2:00 (with cold water). Trade: HS Code (ref.) 1901.90; FOB Incheon. “Gluten-free product” refers to formulation design; market-specific certification/labeling can be arranged per local rules.
3) KoolTobi — Zero-Spice Konjac Bibim Noodles (Low-Calorie, Chilled-Style) Concept: Bright, tangy Zero-Spice bibim profile with Hyeyum’s tomato-based sauce. Clean-Label: No capsicum; no synthetic additives; no artificial colorants.
Serving: Best served cold; suitable for light, diet-friendly meals. Trade: HS Code (ref.) 1901.90; FOB Incheon.
<Regulatory / Certification Snapshot>
Japan: Label review completed; shipments feasible under MHLW requirements.
Vietnam: Import hygiene registration in progress.
Quality: HACCP-certified OEM partners available now.
IP: Multiple domestic filings and one U.S. trademark registration.
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