People’s desire to be looking beautiful and fabulous is universal. Especially women, people the world over are always striving to find ways to look better. Therefore, fashionable items come and go while following whimsical trends in the market. But few things stay for years defying the natural cycle of the trend; they are for example neckties, bags and scarves. With the above premise in mind, JDS BASIC wants to become a fashion maker rather than a transient