Many people often say “Kimchi” when their pictures are being taken in Korea. Of course, this fermented traditional food sounds properly for the occasion, but there is another reason : its good rap among people.

But trends come and go. Korea’s CHARMBON is pushing it hard by brewing few interesting traditional liquors. Soon, people will say “Hwangjiny” instead.

Hwangjiny is one of CHARMBON’s items; there are Joomong, Melonika, Gangsoe, and Charm Bokbunja. The name comes from Korean folklore stories.

Just like the character, this traditionally brewed liquor is extremely appealing to young people. Its refreshing taste, thanks to well-cultivated rice, cornus officinalis, and schizandra, never leaves you with hang-over next morning.

Named after one of Korea’s historic kings, Joomong does not use Soju as an ingredient like Hwanginy. This one-of-a-kind booze is made from 100% Bokbunja, and you can fully experience its sweetness and tenderness.

For nearly 30 years, CHAMBON has been feeling overwhelmed by a great responsibility as a unique Korean liquor maker. For this, the company is focusing on developing and introducing new traditional wines.

 
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