COEX and World Trade Center Seoul launch C-Festival,
showcasing fusion of creative culture into MICE industry
Attracting 3 million to Korea’s newest creative culture festival makes Coex and World Trade Center a must-visit landmark in Seoul
C-Festival will take place at World Trade Centre Seoul Complex from April 30th to May 10th, 2015. While celebrating the launch of Coex’s MICE Cluster initiative, C-Festival is positioned as Korea’s creative culture festival with dozens of mixed culture events. Multiple exhibitions, grand sales, K-Pop concerts, and more are expected to draw up to 3 million domestic and overseas visitors to the exhibition center and surrounding area in Gangnam, Seoul.
Timed perfectly over major holidays in Asia, including Japanese Golden Week (May 1st – 6th), Chinese Workers’ Week (May 1st – 5th), International Workers’ Day (May 1st) and Korean Tourism Week (May 1st – 11th), C-Festival is expected to generate tour packages and special incentives for overseas guests. The festival is composed of four core programs, namely ASIAMANIA!, Creative U, Culture-Tech, and Music & Multimedia Showcase.
The key exhibition of the fair, ASIAMANIA! will see participation from culture, tourism, and entertainment organizations across Korea, China, Russia, Japan and other Asian countries. ASIAMANIA! will take place at Coex Hall A from April 30th to May 3rd. The fair aims to provide fun and interactive space for Asia’s iconic brands, traditions, and products, while including culture experiences, food tasting, cosmetics, arts and crafts, fashion, and travel information from a variety of Asian countries.
Russia has been selected as the Official Guest Country, with a dedicated pavilion offering a wealth of information and exclusive hands-on activities. Russia’s participation in ASIAMANIA! coincides with the 2014-2015 official Korea-
Russia ‘Mutual Visit Year,’ with visa exemptions and other incentives encouraging travel between the two nations.
Meanwhile, Creative U is a creative exhibition platform for art and design, featuring both well-known and up-and-coming artists and designers. Culture Tech shows the convergence of culture and technology by showcasing items relevant to the Korean Wave and technology goods. Music & Multimedia Showcase on the other hand provides the platform for highlighting Korean music and media.
Coex introduced cultural festivities with the Seoul Winter Festival from Dec 11th to 31th, 2014. K-Pop performances, art installations, Santa Claus photo zone and Christmas craft zone, magic show, busking performance, SBS Awards Festival for singers, entertainers and actors plus much more are some of the activities kicking off C-Festival in 2014. For more information about C Festival and its diverse events, visit the website http://www.c-festival.com or contact the Coex Overseas Sales & Marketing Team at overseas@coex.co.kr.
Upcoming event at Coex in 2015 March: Automation World
Korea’s leading factory automation trade show, Automation World, will once again bring together two leading industry exhibitions when it takes place at Coex, Seoul, on March 18th-20th, 2015. These two shows are the 26th Industrial Automation, Instrumentation & Measurement Exhibition (AIMEX) and the 4th annual Korean Vision Show. In 2014, over 20,000 industry professionals attended Automation World, including over 348 overseas buyers. The exhibition was spread across 844 booths by 280 exhibitors, including 24 from overseas. Building on an 80% satisfaction rate, the 2015 Biz-Matching program allows exhibitors to share expertise with qualified distributors for expansion of their businesses.
In 2015, Automation World is set to be bigger and better than ever, with major exhibitors including Fuji Electric, Rockwell, National Instruments, Autonics, and many other leaders of the market. This is also the first year for the Korean conference “Industry 4.0”. This conference allows exhibitors and visitors to effectively research the latest trends in the Korean automation industry. All buyers and visitors to Automation World 2015 can receive free admission by registering online at the Automation World official website: http://www.automationworld.biz.
Korean-Products.com | Blog Magazine of Korean products, brands and Goods
