[INQ. NO. 1911C28] People in their 20s to 30s, referred to as the Y generation, are characterized by personalization that customizes everything. At the same time they refuse stereotyped brand-name products or old-fashioned designs. They are characterized by openness and emotionalism, but are also exposed to unstable employment conditions.
Love Charm Customizing Bag can switch the mood of a bag greatly with the change of flap only at the bag body. Because the bag “flap”
(bag cover) can be detached or attached, consumers can customize their back by themselves. A customer can produce her bag according to the mood or her dress code of that day by utilizing one of the many flaps onto the main body of the bag. The user can mix & match bag body, flap (bag cover), and strap and reproduce the bag. Reversing the mood of bag just by replacing the flap is a feature of this bag.
Replacement is so easy and fast that it takes no more than 10 seconds to change the bag design using a flap attachable zipper. Many kinds of bag design can be produced with a combination of 2 bag bodies, 30 flaps, and 10 straps.
Because various bag styles can be produced according to mood, situation, dress code, even a consumer who usually chooses an easier style bag not only can try unique style designs but also express her individuality more fashionably.
Love Charm Customizing Bag proposes various moods of customized bags suitable for any place including daily life, date, interview, wedding ceremony, and so on. It would be recommendable to buy 3~4 flaps for a bag to match. This bag is so cost-effective it can appeal to both the strengths and the weaknesses of the Y generation who have strong personality but weak economic power.
Established in 2018, LC Ventuers produces bags with customized designs. The company has retail outlets in Hyundai Department Store Pangyo and Hanam Starfield and a number of online distribution channels. In addition, the company opened a pop-up store in New York. LC Ventuers currently provides samples to customers in various countries such as Canada, the United Kingdom, and China to check the responses of foreign consumers.
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