[INQ. NO. 2009C34] MustaeV is a professional cosmetics brand launched with the make-up artists of Hallyu (Korean Wave) stars in Cheongdam-dong, the center of K-beauty, in 2009. All items of MustaeV are researched and developed through strenuous efforts of the make-up artists in Cheongdam-dong and used by many Korean celebrities every day.
MustaeV is forming networks with talented American artists after it was launched in the U.S. in 2014 and taking charge of backstage make-up for New York Fashion Week.
MustaeV guarantees its qualities essential to broadcasting and wedding, such as high pigmentation that reproduces the desired color at just one touch, long wear that maintains color for a long time, and high adherence that shows no flakiness on high-resolution TV screens.
The craftsmen of MustaeV carefully trimmed the shape of the soft and delicate brush by hand. The MustaeV brush is manufactured through 32 processes and its top-level quality is assured by a 7-step quality assurance process.
MustaeV is applied to many celebrities everyday by the make-up artists who do make-up for girl pop groups, including BLACKPINK, Red Velvet and Twice, and actors and actresses, and MustaeV is naturally exposed through the SNS postings of those make-up artists.
MustaeV also produces and provides various tutorial videos together with the make-up artists, from which the customers can learn how to apply the make-up used for the celebrities.
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