[INQ. NO. 2108C25] As about 99% of the alcohol sold in Korea is imported, the domestic alcohol industry experiences the winds of change through the interests of the new generation. Changing preference for traditional alcohol of new generations is due to the constant transition of Korean traditional alcohol.
The Korean traditional alcohol consistently challenges the global alcohol industry and market with development and alteration on process and materials such as mature liquor which has no defects compared with Japanese Sake, a brandy made of fruit like apple, and distilled Soju, etc. LAMP is traditional Korean drink that has a deep, sweet and neat melon flavor.
LAMP features the deep taste of Korean traditional liquor and the sweet and clean taste of melon.
Featuring a unique design, its bottle looks as if it contains a mysterious creature. Just like its catchphrase, “If you can see a green fairy, you’d better make a wish,” making a wish while drinking LAMP with friends, colleagues and family will bring you unforgettable memories.
Unlike other liqueurs on the market, LAMP can be enjoyed straight, which brings a special experience that no other drinks can provide.
Under the slogan, “Pleasant to the mouth, amusing to the eyes,” Atto Co., Ltd. launched TINA liqueur in 2018 to promote changes in Korean traditionalism and launched a melon-flavored liqueur in 2021.
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