Spicy Ramen
[INQ. NO. 2211C12] Buldak Ramen is highly popular among consumers around the world who love the spicy taste of Korean food. As the Buldak Ramen Challenge, which started on YouTube, spread like a fad attracting global consumers, with its sales soaring due to its addictive taste.

It also became a sensation by being known to be a favorite of Jimin of BTS.

Currently, it is being exported to all continents including America, Asia, Europe, Oceania, the Middle East, and Africa. As of August 22, the cumulative sales of this product have exceeded 4 billion units, which is equivalent to half of the world’s population.

In response to this growing demand from global consumers, the manufacturer Samyang Foods has adopted country-specific packages to enhance the accessibility and convenience of these products for consumers, while selling them in compliance with the food regulations of each country. In addition, the company is actively attracting global consumers through a localization strategy, such as continuously launching new products that suit local flavors and the cultural aspects of each country. Samyang Foods is continuously striving to expand its product range including Buldak Dumpling and Buldak Sauce.

As the number of vegetarians and interest in vegetarianism is increasing, a vegan Buldak Ramen has been released exclusively for overseas consumers, which also obtained Halal certification.

In addition, Samyang Foods is equipped with a reliable quality-management system that has been certified by HACCP domestically, as well as by internationally recognized certifications including KOLAS and ISO22000.

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