Korea’s Tous Les Jours to Open a Local Factory in the United States in December

Producing 100 million breads, cakes, and other items per year Expected rapid product supply and cost reduction Set to expand U.S. stores by 130 next year

CJ Foodville expects to reach KRW 1 trillion in annual sales for the first time in eight years, driven by its bakery success
CJ Foodville is accelerating its overseas business with plans to expand its current 170 stores to over 300 as its K-Bakery factory in Georgia, USA, prepares to begin pilot operations in December.
A spokesperson for CJ Foodville explained, “We plan to increase the number of stores from 170 in 28 states including Los Angeles, New York, and New Jersey, to approximately 200 by the end of year. Once the factory in Georgia is fully operational, we will be able to rapidly supply large quantities across the USA, potentially expanding to approximately 300 stores next year.”
CJ Foodville has previously exported dough (pre-baked dough) produced in Korea to the USA or manufactured bread at its own LA factory and sold it nationwide.

CJ will be able to accelerate the globalization of K-bakery because it operates its own factory locally, handling all processes including production, processing, packaging, and distribution. Furthermore, the integrated supply chain will enable the rapid delivery of over 100 million frozen doughs and cakes annually to local stores. It will also make the bulk purchase of key raw materials like flour, butter, and milk possible, which will lead to the reduction of production costs. This has enabled the company to quickly develop and mass-distribute menus tailored to local customer preferences, which has also helped expand its product portfolio.
Tous Les Jours currently operates approximately 580 stores in nine countries, including the United States where it first entered the market in May 2004, as well as Indonesia, and Mongolia. Rather than simply expanding its stores, the company focuses on a tailored strategy considering each country’s unique characteristics, trends, and industry conditions. Based on this strategy, sales have been increasing every year in the United States, its core market, almost quadrupling from KRW 36.8 billion in 2019 to KRW 137.3 billion last year.

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