Korean-Products.com

The Korean government’s Export Voucher Program, led by the Ministry of SMEs and Startups (MSS) and the Ministry of Trade, Industry and Energy (MOTIE), is one of the nation’s flagship initiatives designed to provide practical support for small and medium-sized enterprises (SMEs) and mid-sized companies seeking to expand into global markets. Through this program, selected companies receive government-funded vouchers that can be used for a wide range of export-related services, including overseas marketing, participation in international exhibitions, certification acquisition, and logistics support.
This flexible structure allows companies to design and implement customized global expansion strategies tailored to their specific needs. The program provides comprehensive support across the entire export journey—from preparation and execution to post-export management.

Key Objectives and Expected Outcomes

1. Strengthening Export Capabilities

The program empowers companies to independently develop and execute their global market strategies. As a result, businesses can enhance their competitiveness through targeted export marketing, expansion of buyer networks, and acquisition of international certifications.

2. Reducing Financial Burdens

Participating in overseas exhibitions, running international advertising campaigns, and obtaining global certifications often require significant investment. By subsidizing these expenses, the government substantially lowers the financial burden—especially for SMEs and venture companies.

3. Expanding Global Market Access

By utilizing voucher-supported services such as overseas exhibitions and buyer matchmaking programs, companies can explore new markets and increase international sales more effectively.
As the program continues to expand in scale, industrial vouchers are playing an increasingly important role in supporting SME export growth.

In summary, the Export Voucher Program serves as a practical, field-oriented export support platform that reduces financial pressure while enabling companies to take the lead in executing their global expansion strategies.

Building on this initiative, Maekyung Buyers Guide actively participates in the government-led Export Voucher Program as a marketing service provider.

Major Projects

① Korea Buyers Guide Publication

Korea’s leading and only representative offline monthly publication dedicated to overseas promotion
Provides international buyers with reliable information on Korean companies and products
A trusted global promotional channel built on high-quality editorial content

② Digital Magazine

Delivers product information effectively through online channels, even when in-person meetings with overseas buyers are limited
A global promotional platform without time or geographical constraints

In addition, services are offered in diverse formats—including video content, banner advertisements, and card-style news materials—to create a more dynamic and impactful overseas marketing presence.