South Korea’s cosmetics companies are intensifying their efforts to make further inroads into the global market. With this goal in mind, Cosmoprof Bologna is considered one of the significant international trade fairs for the beauty care and cosmetics industry for Korea in terms of the number of participants and the market potential of the European countries.
Established in 1967, the Bologna Cosmoprof has become one of the world’s most significant beauty care fairs, with a full range of beauty-care items on display.
Marking its 45th anniversary this year, Cosmoprof 2012 will be held at Bologna Fiere in Italy from March 9 to 12, 2012, attracting an estimated 2,300 exhibitors and about 200,000 visitors from all around the world.
Korea’s cosmetics and beauty care items has constantly upgraded its competence by combining quality, innovation, pricecompetitiveness,and design. Their makers will take the opportunity to expand their overseas markets by participating in the industry’s most prestigious trade event, Cosmoprof Bologna 2012.
Korean companies, which joined Bologna Cosmoprof starting in 2003 under the auspices of KOTRA (Korea Trade-Investment Promotion Agency), will take keen advantage of it in order to expand their presence in the international market.
Here are some Korean companies that will participate in the Italian fair. They are going to show diverse, high-quality products to international buyers in such categories as cosmetics, hair-care and beauty-care.