New initiative between 12 of the capital’s key players in business travel and tourism expected to advance center as global events destination
The first place that many business travelers to Seoul encounter is the Coex Convention & Exhibition Center, with an estimated 35 million people visiting the complex annually. To date, Coex is the only facility in Asia to have hosted the G20 Summit and world leaders assembled here for the Second Nuclear Security Summit in year 2012.
A front runner in South Korea’s attempts to become a more business friendly meeting destination, Coex’s trump card has always been its flexibility and the potential for change. Coex convention and exhibition center and the Korea World Trade Centerin Seoul will see the launch of a brand new ‘MICE Cluster’ initiative.
The MICE Cluster will see increased collaboration between 12 of the World Trade Center site’s leading business travel and events facilities in order to offer optimal services to domestic and global business travelers.
Headed by Coex President and CEO Mr.
Bokyung Byun, the conglomerate will include Coex, the Intercontinental Hotel Seoul Coex, Seven Luck Casino, SM Entertainment, and Lotte Duty Free. New, all-in-one cooperative marketing and management strategies will further enhance the World Trade Center’s entertainment, shopping, business, transportation, and accommodation services.
The MICE Cluster will officially launch upon completion of the brand new Coex underground mall at the end of 2014. From the early January of 2013, Coex has announced the beginning of a redevelopment project which will see its underground mall – the largest in Asia – transformed into a state-of-the-art, environmentally space end up this year. It aims to maximize the potential of the entire Coex and Trade Center as an invaluable resource for the convention and exhibition industry.
On top of a combined events space of over 200,000 square meters, the new, integrated site and state-of-the-art mall will also include newly constructed rooftop observatories and improved media facilities,making it an unbeatable destination for both business travelers and tourists.
Coex CEO, Bokyung Byun, stated the four main aims of the new MICE Cluster project as being the promotion of global exhibitions and conferences, the development of culture-related conventions, the fostering of Asia-representative events, and the re-branding of Coex as a ‘must-visit’ destination for both tourists and trade buyers.
This new Coex MICE Cluster aims to spearhead this movement, while also increasing Coex’s capacity to match those of larger events centers such as Singapore’s Marina Bay Sands, and Roppongi Hills in Japan. By 2017, the World Trade Center site hopes to have increased its number of visitors from 1 million to 3 million annually, as Seoul’s representative landmark, a leading Korean events brand, and driving economical force.
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