Dial Kit Shoelace System
[INQ. NO. 2402C13] Comfy is an innovative self-kit shoe lace system that replaces traditional shoelaces with a dial mechanism, allowing for easy adjustment and removal.
This system addresses the common inconvenience of shoelaces that frequently come undone, offering a solution where tightening or loosening the fit of a shoe is as simple as turning a dial. This convenience extends to putting on and taking off shoes, making the process effortless.
Developed in a variety of colorways to blend seamlessly with any shoe design or color, Comfy’s design is intentionally simple and sleek to avoid disrupting the shoe’s original esthetics.
The product features a specially developed strong fabric wire, ensuring compatibility with any shoe, regardless of the string hole size. Suitable for a wide range of footwear including casual sneakers, sports shoes, and outdoor shoes, Comfy is designed for users of all ages, prioritizing walking stability and ease of use.
Comfy Co., Ltd., established as a separate entity in 2022 from its parent company, WindWire Inc., leverages 15 years of accumulated technology in dial-kit shoelace tightening systems. Holding patents in four countries and expanding its business domestically and internationally, Comfy started exporting to Japan in 2023 — with plans to enter other global markets such as the USA, Russia, and Poland by 2024.
In Korea, Comfy has made significant strides in the online store market, starting with Musinsa Store. The company was founded with the goal of providing stability for everyday walking and sports activities to people of all ages who have experienced the inconvenience of loosened shoelaces. Comfy is equipped with the technological capability to produce a wide range of products tailored to customer needs, both in design and color.

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